eCRM Executive

Role Summary

To drive CRM performance across lifecycle touchpoints, ensuring revenue contribution, retention growth, and automation excellence. To execute and support end-to-end CRM campaigns and journeys across all channels, ensuring flawless, on-time delivery.

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Key Success drivers including Accountabilities and Responsibilities

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Support the implementation of CRM strategies.

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Translate strategic direction into execution-ready tasks and content briefs.

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Follow best practices for campaign accuracy, personalization, and alignment with brand objectives.

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Provide operational feedback to help refine strategies.

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Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.

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Translate business briefs into actionable requests for creative and design teams.

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Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.

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Ensure content accuracy, personalization, and adherence to brand guidelines

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Support A/B testing within Automated Lifecycle and BAU campaigns.

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Own CRM revenue targets and optimize performance across channels.

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Analyze results and implement data-driven improvements.

Technical Competencies

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CRM and lifecycle marketing expertise (MoEngage, Braze, Salesforce Marketing Cloud, or similar platforms)

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Prepare weekly and monthly CRM performance reports covering KPIs (sessions, revenue, orders, CVR, AOV), and share clear observations on performance.

Experience

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Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce Marketing Cloud, or similar).

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Understanding of lifecycle marketing and campaign execution.

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Comfortable working with campaign data and generating basic reports.

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Strong organizational skills to handle multiple campaign tasks at once.

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Good communication and collaboration skills.