Senior Performance Optimization Manager (Paid Social) / BrandWorks

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Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.

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Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

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Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

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Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

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Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.

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Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

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Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.

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Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.