VIP CRM Manager

Our client, Growe, is a leading business advisory and services group in iGaming and Entertainment. Сreators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, Growe helps businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Perfect for those who aim to

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Prepare and own a strategic monthly VIP CRM calendar tailored for Casino and Sports customers, leveraging analytics to drive data-informed decisions;

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Control VIP CRM revenue targets and bonus budget allocation, ensuring alignment with overall business objectives;

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Monitor bonus cost versus incremental revenue and ensure positive campaign ROI, optimizing incentive structures to maximize margin efficiency;

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Develop, implement, and continuously optimize VIP lifecycle journeys (Onboarding, Growth, Loyalty, Churn Prevention) with clear KPIs for retention, ARPU growth, and LTV;

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Plan, execute, and optimize campaigns for VIP upselling, retention, and reactivation on a daily basis;

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Collaborate closely with VIP Account Managers to align automated CRM flows with high-touch manual outreach, ensuring a seamless and personalized player experience;

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Manage communications across email, SMS, push notifications, and in-app messaging channels, ensuring consistency and relevance;

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Track, measure, and report on key performance metrics including Retention Rate, Reactivation Rate, Churn Rate, ARPU, LTV, and monthly revenue flows;

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Monitor campaign conversion metrics (acceptance rate, usage rate, wagering completion, incremental uplift) and communication performance (Open Rate, CTR, Conversion Rate, Delivery Rate);

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Design and execute statistically robust A/B and multivariate tests, defining hypotheses, success metrics, and incrementality impact to drive continuous performance improvement.

Experience you’ll need to bring

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At least 1 year of CRM experience within the iGaming industry, with direct exposure to VIP segment management;

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Strong analytical mindset with the ability to interpret complex datasets and translate insights into actionable strategies;

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Experience managing bonus cost optimization and campaign ROI analysis;

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Proficiency in CRM tools, marketing automation platforms, and performance tracking systems;

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Deep understanding of player behavior and lifecycle dynamics within Casino and Sports products;

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Experience working with LATAM markets (Spanish-speaking regions) will be a strong advantage.

It's a perfect match if you have those personal features

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Proactive and resourceful approach in resolving campaign, segmentation, or bonus issues quickly;

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Strong communication and presentation skills, with the ability to deliver clear strategic reports and recommendations;

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Ability to work in a fast-paced environment with multiple markets, frequent game releases, and dynamic event calendars.

Our clients offer competitive benefits to support your professional and personal growth, including

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Health & Wellness Focus;

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Global Medical Coverage;

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Growth Opportunities;

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Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

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Performance-Driven Rewards;

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Dynamic Work Environment.

Apply, and let your growth journey begin.