Associate General Manager, Content Strategies
Description
University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title
Associate General Manager, Content Strategies
Job Profile Title
Associate General Manager, WXPN Program and Production
Job Description Summary
WXPN, the public media service of the University of Pennsylvania, is looking for a visionary media executive who can blend traditional radio programming with digital innovation to grow audiences and strengthen the station's brand across all content platforms.
The Associate General Manager for Content Strategies is responsible for the overall content strategy and alignment across platforms and departments for WXPN and its NPR nationally distributed program, World Cafe. This executive provides strategic leadership and leads the development, production, and distribution of engaging audio content across broadcast, digital, streaming, and social media platforms to drive audience growth, revenue opportunities, and community engagement. They will ensure that our programming aligns with the station’s mission and brand, audience interests, and business objectives while fostering a dynamic and creative team in a collaborative working environment.
Job Description
Job Responsibilities:
Strategic Leadership:
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Develop and execute the station's content strategy across all platforms.
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Establish programming goals that support audience growth and revenue targets.
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Identify emerging content trends and implement innovative programming initiatives.
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Collaborate with fellow executive leadership to align content with organizational mission and objectives.
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Supervise related department leaders, including Programming and Digital
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Foster creativity, collaboration, and professional development within the content team and across departments.
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Ensure all content complies with FCC regulations, copyright laws, and company policies and ensure all licensing agreements with artists and labels are aligned with WXPN’s distribution needs.
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Oversee budgets for Programming and Digital departments.
World Cafe Executive Producer:
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Provide executive leadership for the creative direction, all aspects of production management, budgeting, partnerships, talent relations, and audience engagement for World Cafe
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Collaborate with media partners and relevant stakeholders to deliver high-quality music programming with national impact
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Supervise show hosts, Senior Producer, and Talent Booker
Digital Content Strategy:
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Develop and oversee a comprehensive digital content strategy that extends the radio station's brand across all digital platforms, including websites, mobile apps, streaming services, newsletters, social media, etc
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Establish digital content standards, editorial guidelines, and ensure a unified brand voice across all station output
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Develop multimedia storytelling initiatives to increase audience engagement
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Provide leadership for cross-functional teams responsible for digital production, social media, web content, video production, and podcasting to help build and grow the station’s digital presence, audience engagement, and digital revenue across all platforms, locally and nationally.
Other Duties as required
Qualifications:
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Bachelor's degree and proven success managing programming, talent, and multi-platform content strategies required
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Minimum of 7-10 years of demonstrated experience in radio, broadcast media, or digital content leadership required, with at least 5 years in a senior management or executive role required.
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Demonstrative success developing and executing multi-channel content distribution strategy in media, marketing, or related field preferred
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Exceptional communication, organizational, strategic planning, and editorial judgment skills required
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Must have strong leadership, project management, budgeting experience, and team management abilities
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Knowledge of AAA radio music format, audience research analysis, and excellent ability to interpret audience analytics to make data-driven decisions preferred
**Please upload a cover letter in addition to your resume.**
Job Location - City, State
Philadelphia, Pennsylvania
About WXPN:
WXPN is a nationally recognized leader in Triple A radio programming and the premier guide for discovering new and significant artists in rock, blues, roots, and folk. As the non-commercial, member-supported radio service of the University of Pennsylvania, WXPN offers handcrafted curation of broadcast and digital programming, events, and local music journalism. WXPN produces World Cafe, public radio’s most popular program of popular music that is distributed by NPR to more than 200 U.S. radio stations, and the Peabody Award-winning Kids Corner. WXPN serves the greater Philadelphia area at 88.5 FM, the Lehigh Valley at 104.9 FM, Worton/Baltimore at 90.5 FM, Lancaster/York at 88.7 FM, Harrisburg at 99.7 FM, North Jersey/Poconos at 91.9 FM, and the world via online streaming on smart speaker devices and at XPN.org.
To learn more, visit us at https://xpn.org/
About The President's Center:
The mission of the President's Center is to support the President, the trustees, and the officers of the University; to assist the faculty, students, and staff in their teaching, research, and service activities; and to advance excellence at Penn. In addition to the President's Office, the President's Center includes the following units:
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Office of the President
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African-American Resource Center
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Almanac
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Office of Equal Opportunity Programs
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Office of the Associate Vice President for Equity and Title IX Officer
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Office of General Counsel
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Office of Institutional Research & Analysis
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Office of Government and Community Affairs
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Office of the Ombuds
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The Office of Religious and Ethnic Interests (Title VI)
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Office of Social Equity & Community
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Office of the University Secretary
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Office of University Communications
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WXPN
To learn more, visit us at https://president.upenn.edu/university-leadership/presidents-center
Department / School
President's Center
Pay Range
$133,000.00 - $175,000.00 Annual Rate
Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.
Equal Opportunity Statement
The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including sha