Sr. Solutions Marketing Manager - Cybersecurity
Description
About Us
Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
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Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy
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Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
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Continuous professional growth and leadership opportunities.
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Health, wellness, and financial benefits to offer peace of mind to you and your family.
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World-class facilities and the technology you need to thrive – in our offices or yours.
Job Summary
SHI’s Solution Marketers are storytellers; simplifying complex concepts, crafting compelling narratives, and highlighting customer outcomes to drive go to market success.
The Sr. Solution Marketing Manager – Cybersecurity drives the positioning and go-to-market activation of SHI’s cybersecurity portfolio, translating complex technical capabilities into compelling customer outcomes, differentiated narratives, and sales-ready solutions that accelerate pipeline growth and revenue.
They partner with business leaders, technical experts, sales, and cross-functional marketing teams to develop solution offerings, shape market-facing messaging, activate launches, and use customer insights to keep SHI's cybersecurity portfolio relevant, competitive, and aligned to buyer needs.
Role Description
Go-to-Market Leadership
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Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
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Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs.
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Partner with the cybersecurity practice to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging.
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Partner closely with sales and enablement teams.
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Roadmap SHI product and services priorities across launches, new releases, content, campaigns, events, and sales initiatives.
Positioning and Messaging
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Define clear, customer-friendly solution narratives and positioning .
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Differentiate SHI in the market by clearly defining our unique value proposition , c onnect ing products and services into a unified customer story .
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Create targeted solution playbooks with persona-specific content (CISO, CIO, etc.) to target SHI customers and prospects.
Market Analysis
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Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
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Translate market insights and analyst information into actionable recommendations.
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Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
Sales Enablement, Product Launches and Adoption
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Work with creative teams to c raft high-impact marketing and sales assets: messaging frameworks, ROI stories, sales sheets, and battlecards.
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Equip pre-sales and non-technical teams with messaging, use cases, and playbooks, so they can confidently position SHI solutions and outcome s.
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Support advocacy programs with case studies and customer success stor y development .
Content and Demand Generation
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Pipeline Ownership: Help achieve demand generation goals by creating and executing campaigns that drive qualified marketing leads into the pipeline.
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Partner with content and editorial teams to d evelop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey including blogs, reports, etc.
Thought Leadership and Analyst Relations
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Support cybersecurity thought leadership programs by supporting owned and earned media initiatives.
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Support analyst relations, enhan cing SHI’s cybersecurity position in the market.
Performance Metrics
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Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback.
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Provide updates to senior leadership on key strategic initiatives and plans.
Behaviors and Competencies
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Analytical Thinking: Can synthesize complex data, identify patterns, draw insights, and present findings clearly and understandably.
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Business Acumen: Can evaluate market trends and competitive landscape to identify opportunities and risks.
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Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
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Creativity: Can generate innovative ideas that significantly impact processes, products, or services.
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Customer-Centric Mindset: Can proactively engage with customers to understand their needs and expectations. Develops and implements strategies to enhance customer satisfaction and loyalty.
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Decision-Making: Can analyze complex information, predict long-term consequences, and make decisions that align with strategic goals.
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Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
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Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
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Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
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Follow-Up: Can proactively identify tasks that require follow-up, initiate necessary actions, and contribute to efficient workflow management.
Skill Level Requirements
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Excellent copywriting ability - Intermediate
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Ability to understand the audience and adapt communications accordingly. - Intermediate
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Ability to create compelling and exciting messages that help SHI differentiate from our competitors. - Intermediate
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Ability to generate compelling, high-quality content across various digital formats. - Intermediate
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Proficiency in the entire Microsoft 365 Suite. - Intermediate
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Strong stakeholder management skills - Intermediate
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Excellent time management and organizational skills. - Intermediate
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Ability to manage a high-volume role and multi-task several projects at once. - Intermediate
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Ability to take ownership of assigned workload/projects and follow through to completion in a fast-paced environment. - Intermediate
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Ability to work effectively within all levels of a large, distributed organization, internally and externally. - Intermediate
Other Requirements
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Completed Bachelor’s degree or relevant work experience required
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5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
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Experience in B2B marketing, with exposure to both enterprise and SMB businesses
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Ability to think strategically and develop comprehensive go-to-market plans
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Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
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Proven ability to execute successful product launches that drive awareness and pipeline.
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Strong ability to craft compelling messaging and positioning for technology products and services.
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Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
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Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
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Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
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Metrics-driven and focused on driving incremental results
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Natural curiosity and empathy for