Performance Marketer — Senior · Adult RTB
Description
David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Performance Marketer — Senior · Adult RTB for its Growth team. The role focuses on owning and scaling adult acquisition at significant spend while protecting profitability, subscription quality and long-term customer value.
Position: Performance Marketer — Senior · Adult RTB
Location: Europe/ASIA, Remote
Employment type: B2B engagement preferred
Remuneration: Competitive salary.
DUTIES AND RESPONSIBILITIES
-
Own adult acquisition campaigns end to end
-
Control and reallocate substantial campaign budgets
-
Scale profitable traffic sources, placements and creatives
-
Evaluate performance through CPA, rebill, LTV and payback
-
Diagnose tracking, fraud, placement and funnel problems
-
Build structured creative-testing systems
-
Define testing budgets, winner rules and stopping rules
-
Guide creative production using performance evidence
-
Identify new traffic sources and expansion opportunities
-
Communicate strategy, decisions, results and risks clearly.
REQUIREMENTS
-
Current advertiser-side campaign execution experience
-
Significant monthly advertising spend personally controlled
-
Recent evidence of profitable campaign scaling
-
Quantified impact on CPA, ROAS, LTV, payback, subscriptions or revenue
-
Direct ownership of creative testing
-
Strong understanding of traffic and cohort quality
-
Ability to diagnose and recover from performance declines
-
Strong commercial judgment
-
Clear and concise communication skills
-
Full comfort working directly with explicit creatives
-
Experience with adult RTB, adult networks or other relevant high-volume acquisition environments
-
Experience with native, push, display or popunder acquisition is an advantage
-
Strong placement-level optimization and traffic-quality analysis skills
-
Experience with rebill and subscription economics is an advantage
-
Strong tracking and attribution knowledge
-
Experience with international acquisition
-
Experience negotiating flat deals with publishers is an advantage
-
Background in mobile gaming, performance marketing, mobile-growth agencies, consumer subscription apps or iGaming and online betting
-
Experience in dating and social apps, DTC, e-commerce or other high-volume B2C subscription businesses is also relevant
-
Acceptance of the B2B contractor arrangement
-
English C1-C2.
BENEFITS
-
Competitive salary
-
B2B contract
-
High ownership over international acquisition campaigns
-
Opportunity to directly influence campaign budgets, creative testing and growth
-
International, high-growth AI environment
-
And many more!!!