EVP, Creator Marketing

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Position Overview

The   U.S Creator Market Lead is responsible for  leading the growth, commercial   success   and operational excellence of the Creator business within the   U.S  market.

Reporting to   the  Head of   Creator,   North America,   this role is accountable for executing the North American Creator vision at the market level—driving business growth, strengthening client partnerships, leading market  teams   and ensuring operational excellence.

As the senior Creator leader within the market, the Market Lead partners with SVP leaders, practice leadership and cross-functional teams to accelerate Creator adoption, unlock commercial opportunities and deliver innovative, integrated Creator solutions that drive measurable business impact.

Serving as the critical link between North American strategy and market execution, this role brings the regional vision to life   while   providing market intelligence, client insights and emerging trends that help shape the continued evolution of the North American Creator practice.

Key Responsibilities

Strategic Market Leadership

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Execute the North American Creator vision and strategy within the US market, ensuring alignment with regional priorities and business   objectives .

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Develop and deliver annual market plans that drive commercial growth, client   impact   and operational excellence.

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Champion the Creator vision across the market, ensuring consistent adoption of regional priorities, operating   standards   and best practices.

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Identify   emerging market trends, client   needs   and competitive opportunities, providing insights that inform the ongoing evolution of the North American Creator strategy.

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Partner closely with the Head of North America & Global Creator Expansion to align market priorities with regional business   objectives .

Commercial Growth & Business Leadership

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Own the commercial performance of the Creator business within the market, driving sustainable revenue growth and profitability.

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Build and   maintain   a strong commercial pipeline through proactive business development and strategic client expansion.

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Identify   opportunities to expand Creator across market-level clients,   sectors   and integrated offerings.

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Partner with Market leads, Business Leads and Practice Chairs to unlock new business opportunities and strengthen Creator’s role within integrated client solutions.

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Monitor market performance and recommend strategic investments to accelerate growth.

Leadership & Organizational Excellence

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Lead and inspire the Creator organization within the market, fostering a high-performing, collaborative and innovative culture.

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Align market leadership teams around shared business priorities and strategic   objectives .

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Partner with SVP leaders to drive accountability,   collaboration   and operational excellence.

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Coach and develop senior Creator leaders while strengthening succession planning and future capability.

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Promote collaboration and knowledge sharing across teams,   practices   and North American markets.

Client & Market Leadership

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Own strategic Creator relationships across priority market-level clients, serving as the senior Creator advisor within the market.

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Partner with client leaders to   identify   opportunities to expand Creator across the client portfolio.

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Support executive market client conversations, business   reviews   and strategic planning sessions.

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Ensure Creator strategies deliver measurable business outcomes while advancing broader client   objectives .

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Escalate enterprise and cross-market opportunities to the Head of North America & Global Creator Expansion where   appropriate .

Innovation & Capability Development

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Drive adoption of new Creator capabilities, technologies, AI-enabled   solutions   and ways of working across the market.

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Identify   opportunities to evolve Creator offerings in response to changing client and industry needs.

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Champion innovation and continuous improvement across Creator engagements.

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Share market learnings, case studies and best practices that strengthen the North American Creator organization.

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Support implementation of new methodologies, products and initiatives developed through the North American Creator strategy.

Cross-Functional Leadership

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Build strong partnerships across Social, Earned, Paid, Strategy, Analytics,   Production   and other agency practices in market.

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Strengthen collaboration between Creator and integrated teams to maximize client impact.

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Develop relationships with platform partners, creator   partners   and key industry stakeholders within the market.

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Represent Creator within market leadership forums and cross-functional business planning initiatives.

Market Intelligence & Thought Leadership

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Contribute to the North American Creator thought leadership agenda through market insights, trend   identification   and client success stories.

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Collaborate with the Head of North America & Global Creator Expansion on regional thought leadership initiatives,   research   and industry content.

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Represent the Creator practice at select market-level industry events, client   forums   and partner engagements, reinforcing the North American Creator vision.

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Build relationships within the local creator ecosystem to strengthen market intelligence,   identify   emerging   opportunities   and support business growth.

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Elevate the agency’s Creator presence within the local market while supporting the broader North American Creator brand and positioning.

Qualifications

Experience

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12+years of experience in Creator Marketing, Influencer Marketing,   Social Media   or Integrated Marketing.

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Demonstrated success driving commercial growth and leading strategic client relationships.

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Experience leading senior teams within a matrixed organization.

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Strong understanding of the creator economy, platform   landscape   and emerging technologies.

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Proven ability to influence across multiple disciplines and build strong executive relationships.

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Experience driving organizational change and capability development.

Leadership Competencies

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Strategic thinker with a strong commercial mindset.

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Exceptional executive presence and communication skills.

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Proven ability to lead through influence and collaboration.

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Strong business acumen with an entrepreneurial approach.

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Passion for innovation and continuous improvement.

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Ability to navigate complexity, inspire teams and deliver results.

Success Measures

Business Performance

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Revenue growth and profitability within the market.

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Creator penetration across priority market-level clients.

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New business contribution and commercial pipeline growth.

Client Impact

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Client satisfaction and retention.

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Strategic influence across key market accounts.

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Delivery of innovative, integrated Creator solutions.

Leadership

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Market leadership team engagement and development.

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Organizational capability growth.

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Collaboration across practices and North American markets.

Innovation

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Adoption of new Creator capabilities and AI-enabled solutions.

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Contribution of market insights to North American strategy.

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Successful implementation of regional initiatives.

Market Leadership

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Strengthened relationships across the local creator ecosystem.

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Meaningful contributions to North American thought leadership.

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Increased visibility and reputation for the Creator practice within the market.

Leadership Expectations

The Market Lead is expected to:

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Execute the North American Creator vision with excellence and consistency.

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Lead through influence, creating alignment across market leadership teams a