Manager, Creator Content & Partnerships - Direct to Consumer
Description
Job Posting Title:
Manager, Creator Content & Partnerships - Direct to Consumer
Req ID:
10157317
Job Description:
About the Role
The Disney Direct-to-Consumer (DTC) Creator Content & Partnerships team develops and scales strategic creator collaborations that expand audience engagement across Disney+ globally. By partnering with creators, talent, and digital media brands, the team produces original creator-led content that complements Disney's iconic storytelling while connecting with audiences across today's evolving digital landscape.
As audiences increasingly engage with short-form video, podcasts, livestreams, and emerging creator-first formats, Disney continues to invest in new ways to extend the reach of its stories and franchises. The Manager, Creator Content & Partnerships will help shape this evolution by developing innovative creator strategies that drive audience growth, engagement, and retention for Disney+.
Reporting to the Director, Creator Content & Partnerships, this leader will oversee high-impact creator initiatives from strategy through execution while leading a team responsible for developing scalable creator programs, producing creator-led content, managing strategic partnerships, and delivering measurable business results.
The ideal candidate brings strong creative instincts, operational excellence, and a deep understanding of the creator economy. They have experience building successful creator partnerships, developing original social-first content strategies, leading high-performing teams, and using audience insights to shape innovative programming that resonates across platforms.
What You'll Do
Creator Strategy & Partnerships
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Develop and execute creator partnership strategies that support Disney+ audience growth, engagement, and retention.
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Build scalable creator programs that connect creators, talent, and media brands with Disney's iconic franchises and original content.
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Lead Disney's TikTok Creator Program and other strategic creator initiatives, driving innovation, operational excellence, and measurable business impact.
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Cultivate and manage relationships with creators, talent representatives, agencies, and strategic partners to expand Disney's creator ecosystem.
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Develop partnership models and creator engagement strategies that foster long-term relationships while delivering measurable results.
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Monitor emerging platform trends, creator behaviors, and digital culture to identify new opportunities for audience engagement.
Creator Content Leadership
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Lead the development and execution of creator-led content initiatives from concept through launch and performance optimization.
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Partner with creative, marketing, programming, and product teams to develop compelling short-form content aligned with Disney's storytelling and brand standards.
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Help shape creator programming that complements Disney+ content strategy while expanding audience reach across digital platforms.
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Evaluate content performance and audience insights to inform programming decisions and future content investments.
Leadership & Cross-Functional Collaboration
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Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
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Partner with Marketing, Product, Programming, Content, Analytics, Sales, Partnerships, and International teams to align creator initiatives with Disney+ business objectives.
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Serve as a trusted advisor on creator strategy, providing recommendations informed by audience insights, performance analytics, and industry trends.
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Drive operational excellence by developing scalable processes, improving workflows, and establishing best practices across the creator organization.
Performance & Innovation
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Define success metrics and evaluate creator initiatives through audience engagement, content performance, and business impact.
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Leverage analytics and audience insights to optimize creator investments and improve content performance.
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Identify opportunities to expand Disney's creator ecosystem through emerging platforms, innovative partnership models, and evolving content formats.
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Champion experimentation while maintaining operational rigor and measurable business outcomes.
Required Qualifications
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Bachelor's degree or equivalent professional experience.
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5+ years of experience in digital media, creator partnerships, social media, content strategy, digital marketing, entertainment, or a related field.
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5+ years of people leadership experience, including leading, coaching, and developing high-performing teams.
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Proven success developing and managing creator or influencer partnership programs at scale.
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Experience working directly with creators, talent agencies, management companies, or digital media partners.
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Strong understanding of creator ecosystems, social platforms, and emerging digital media trends.
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Experience developing or overseeing short-form content strategies across platforms such as TikTok, YouTube, Instagram, and other creator-first channels.
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Proven ability to lead complex cross-functional initiatives across marketing, content, product, analytics, and business teams.
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Strong analytical mindset with experience using audience insights and performance data to inform strategy and investment decisions.
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Excellent communication, presentation, relationship-building, and stakeholder management skills.
Preferred Qualifications
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Experience in media, entertainment, streaming, digital publishing, or creator-focused organizations.
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Experience launching creator-led content franchises, original programming, or large-scale social content initiatives.
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Knowledge of creator monetization models, incentive structures, and partnership frameworks.
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Experience managing high-volume creator content operations.
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Deep understanding of internet culture, creator trends, and emerging social platforms.
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Demonstrated ability to influence senior leaders and external partners through strategic thinking and data-driven recommendations.
The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
DEMRKTG
Job Posting Primary Business:
Studio Marketing - Digital
Primary Job Posting Category:
Influencer Marketing - Studios
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Burbank, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-08-07