Senior Marketing Exec (East Malaysia)

Job Description

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Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;

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Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;

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Monitor, analyse and report campaign performance results against targets set by the business;

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Reports to the Marketing Manager and works closely with him to align plans to the business’s goals, direction and objectives;

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Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;

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Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;

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Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space;

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Assist to develop efficient and intuitive marketing strategies

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Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

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Initiate and control surveys to assess customer and merchant trends and behaviours

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Organise offline events such as workshops or focus groups for customer and merchant research

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Write copy for diverse marketing distributions where needed (press releases, website, brochures, etc.)

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Assist to produce content for campaigns distributed for various purposes (social media, promotions, EDM, etc.)

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Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

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Monitor progress of campaigns using various metrics and submit reports of performance

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Assist with any ad-hoc day to day tasks as required by the team

Desired Skills & Experience

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Bachelor’s degree in Marketing or related discipline;

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Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary;

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A passionate and creative go-getter with the ability to work independently with little supervision;

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A commercial thinker with a keen sense of market & consumer trends;

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Excellent analytical skills and ability to understand business financials;

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Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;

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Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;

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A love for travel, and a keen understanding of different cultures;

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Ability and willingness to work across different time zones;

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Excellent verbal and written communication skills with the ability to converse with Senior Management and Senior external parties;