Business Development Manager
Description
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
1. Business Execution & Sales Performance Management
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Execute regional business strategies, business plans, and sales activation activities at assigned bank partners in alignment with BDD direction and company priorities
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Translate regional priorities into clear branch-level action plans , sales activities, and execution routines
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Organize and drive implementation of sales programs, including meetings, workshops, campaigns, customer events, training sessions, and other activation activities
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Closely monitor daily, weekly, and monthly performance, including APE, productivity, conversion, sales quality, and execution progress
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Identify performance gaps and take timely actions to improve business results
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Manage and improve sales discipline, compliance, and execution quality in all business activities
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Ensure effective tracking, reporting, and feedback on business performance and activation outcomes
2. Frontline Activation & Productivity Improvement
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Drive frontline activation and productivity uplift at branch/team level
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Coach and support banca salesforce to improve sales skills, customer engagement, needs -based selling, and conversion effectiveness
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Activate agreed sales enablers, including sales routines, product focus, customer approach models, and branch-level campaigns
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Identify frontline capability gaps and implement targeted coaching/actions to improve productivity
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Reinforce consistent execution of sales processes, customer engagement standards, and sales quality requirements
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Support frontline teams in overcoming execution barriers and converting business opportunities into sales outcomes
3. Bank Partner Coordination & Execution Support
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Work closely with bank branch managers, regional bank stakeholders, and frontline teams to ensure effective execution of agreed business activities
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Build strong working relationships with bank stakeholders at execution level to support day-to-day business activation
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Coach, influence, and mobilize bank stakeholders and frontline teams to improve business focus, sales discipline, and activation effectiveness
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Coordinate and support bank partners in implementing campaigns, sales initiatives, and capability interventions
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Ensure timely response and resolution of operational issues impacting business performance
1. Business Execution & Sales Performance Management
-
Execute regional business strategies, business plans, and sales activation activities at assigned bank partners in alignment with BDD direction and company priorities
-
Translate regional priorities into clear branch-level action plans , sales activities, and execution routines
-
Organize and drive implementation of sales programs, including meetings, workshops, campaigns, customer events, training sessions, and other activation activities
-
Closely monitor daily, weekly, and monthly performance, including APE, productivity, conversion, sales quality, and execution progress
-
Identify performance gaps and take timely actions to improve business results
-
Manage and improve sales discipline, compliance, and execution quality in all business activities
-
Ensure effective tracking, reporting, and feedback on business performance and activation outcomes
2. Frontline Activation & Productivity Improvement
-
Drive frontline activation and productivity uplift at branch/team level
-
Coach and support banca salesforce to improve sales skills, customer engagement, needs -based selling, and conversion effectiveness
-
Activate agreed sales enablers, including sales routines, product focus, customer approach models, and branch-level campaigns
-
Identify frontline capability gaps and implement targeted coaching/actions to improve productivity
-
Reinforce consistent execution of sales processes, customer engagement standards, and sales quality requirements
-
Support frontline teams in overcoming execution barriers and converting business opportunities into sales outcomes
3. Bank Partner Coordination & Execution Support
-
Work closely with bank branch managers, regional bank stakeholders, and frontline teams to ensure effective execution of agreed business activities
-
Build strong working relationships with bank stakeholders at execution level to support day-to-day business activation
-
Coach, influence, and mobilize bank stakeholders and frontline teams to improve business focus, sales discipline, and activation effectiveness
-
Coordinate and support bank partners in implementing campaigns, sales initiatives, and capability interventions
-
Ensure timely response and resolution of operational issues impacting business performance
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Provide regular feedback to BDD on stakeholder alignment, field execution challenges, and business opportunities
4. Training & Capability Development
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Delivery training, on-the-job coaching, and field coaching for banca salesforce in assigned bank partners
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Support rollout of training programs, capability frameworks, and sales enablement initiatives defined by BDD/company
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Reinforce product knowledge, sales standards, customer needs analysis, compliance requirements, and sales quality disciplines
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Provide practical feedback from the field to improve training effectiveness and sales capability models
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Support development of frontline capability to sustain productivity and business growth
5. Stakeholder Coordination & Operational Excellence
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Coordinate with internal functions, including Operations, Product, Compliance, Training, Marketing, and Risk, to ensure smooth execution of business activities
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Ensure all business activities are aligned with company policies, compliance standards, and risk management requirements
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Escalate and follow up on key issues to ensure timely resolution
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Maintain operational discipline, execution cadence, and quality reporting across assigned bank partners
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Support BDD in implementing governance routines and business review mechanisms at field level
6. Others:
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Perform other tasks assigned by Line Manager and Company Management
Job Accountability / Trách nhiệm chính
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Accountable for execution effectiveness and KPI achievement at assigned bank partners
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Responsible for delivering sales targets, frontline productivity, activation outcomes, and sales quality
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Accountable translating regional business strategies and enablement priorities into measurable field execution results
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Accountable for frontline performance improvement, coaching effectiveness, and execution discipline
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Responsible for maintaining effective working relationships with bank partners at branch/frontline execution level
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Act as the key field driver connecting business plans, bank stakeholder activation, and sales outcomes on the ground
Job Requirements / Yêu cầu
Qualifications
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Bachelor’s degree or above, preferably in Economics, Business Administration, Banking, Finance, Sales & Marketing, Insurance, or related disciplines
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Professional certificates or specialized training related to insurance/financial services, such as LOMA or equivalent, are an advantage
Knowledge and skill
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Solid experience in banking and/or bancassurance environments
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Good understanding of insurance and investment-related products
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Strong knowledge of Insurance, Bancassurance, Banking, and Sales Operations
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Proven experience in sales execution, performance management, frontline activation, and field coaching
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Proven ability to coach, influence, and drive activation with bank stakeholders and frontlin