Global Head of Product Marketing
Description
David Kennedy Recruitment is working with a leading B2B solution provider who are looking to recruit a Global Head of Product Marketing .
Position: Global Head of Product Marketing
Location: Remote (FTE): Romania, Bulgaria, Gibraltar, Malta, Serbia, Latvia
Remote (SLA): Belgium, Ireland, Luxembourg, Netherlands, Denmark, Finland, Sweden, Estonia, Lithuania, Czechia, Hungary, Poland, Slovakia, Slovenia, Croatia, Cyprus, Greece
Employment type: Full-time
About the role.
We are looking for a strategic and forward-thinking Global Head of Product Marketing to lead the positioning, messaging, and go-to-market strategy across a diverse iGaming portfolio, including Slots and Live Casino. This is a senior leadership role suited to an expert who combines deep product knowledge, market insight, and commercial acumen to drive global growth and differentiation.
DUTIES AND RESPONSIBILITIES
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Define and lead the global product marketing strategy across all iGaming verticals, ensuring alignment with business objectives
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Partner with Product, Commercial, and Brand teams to develop compelling messaging, positioning, and high-impact GTM campaigns across international markets
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Act as the subject matter expert across all product lines, with a strong understanding of player behaviour, product mechanics, and underlying technology
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Lead, mentor, and scale a high-performing global product marketing team
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Design and implement a structured GTM framework to support new product launches and major updates
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Leverage product analytics, customer insights, and market data to inform strategy and drive performance
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Conduct competitive analysis to refine product positioning and support roadmap decisions
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Ensure strong cross-functional alignment between Product, Marketing, and Operations teams globally.
REQUIREMENTS
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Fluent in English (C1), with strong proficiency in both written and spoken communication
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10+ years of experience in Product Marketing, including at least 5 years in senior or global leadership roles within the iGaming industry
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Proven track record of delivering successful marketing strategies across all verticals, Slots and Live Casino
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Strong understanding of the full product lifecycle, including acquisition, retention, and monetization strategies
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Experience launching and scaling products across multiple international markets
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Data-driven approach with the ability to interpret metrics and optimise performance
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Excellent communication, storytelling, and stakeholder management skills
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Demonstrated leadership experience managing distributed, multicultural teams
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Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred).
BENEFITS
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Opportunity to shape global product marketing strategy within a leading iGaming environment.
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High-impact leadership role with exposure to international markets and senior stakeholders.
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Collaborative, fast-paced environment focused on innovation and growth.
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And many others!!!