Sales Manager
Description
Sales Manager – F&B / Specialty Coffee
Location: Riyadh, Saudi Arabia
Employment Type: Full-Time
Job Overview
We are looking for an experienced Sales Manager with a strong background in the F&B industry , preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market , proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.
Key Responsibilities
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Develop and execute sales strategies to achieve revenue and business growth targets.
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Identify and acquire new B2B clients and business opportunities across the Saudi market.
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Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
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Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
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Manage the complete sales cycle from lead generation to negotiation, closing, and account management.
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Prepare proposals, quotations, presentations, and commercial agreements.
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Maintain a strong sales pipeline and provide regular sales forecasts and reports.
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Identify market trends, customer needs, and competitor activities.
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Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.
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Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
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Represent the company at exhibitions, networking events, industry meetings, and business functions.
Requirements
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Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
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5–8 years of sales experience within the F&B industry in Saudi Arabia.
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Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.
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Established network and strong connections within the Saudi F&B market.
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Proven track record in B2B sales, business development, and achieving sales targets.
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Strong understanding of the Saudi F&B market and customer landscape.
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Excellent communication, presentation, negotiation, and relationship-building skills.
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Strong commercial and business development mindset.
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Proficiency in Microsoft Office and CRM systems.
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Fluent English is required; Arabic is an advantage.
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Valid Saudi driving license is preferred.
Key Skills
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F&B Sales & Business Development
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B2B & Corporate Sales
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Specialty Coffee / Café Industry
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Saudi Market Network
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Client Relationship Management
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New Business Acquisition
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Negotiation & Closing
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Key Account Management
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Sales Strategy & Target Achievement
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Market Development