Product Marketing Engineer

Responsibilities

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Market Development & Strategy

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Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments

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Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards

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Track and analyze regional electronics manufacturing trends to identify white-space opportunities

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Design-In & Account Engagement

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Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage

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Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance

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Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management

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Sales Enablement & Collateral

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Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks

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Conduct product and technology training for distribution and rep partners across the region

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Create demand generation content for key verticals to support push-pull channel strategy

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Cross-Functional Collaboration

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Act as the regional field voice to the global Business Unit — surfacing competitive threats, unmet application needs, and pricing gaps

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Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs

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Participate in customer calls, rep reviews, and periodic business reviews with distribution partners

Minimum Qualifications

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Bachelor's degree in Electronics / Electrical Engineering

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3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development

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Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred

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Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus

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Proficiency in Salesforce CRM or equivalent pipeline management tools

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Strong technical communication skills — able to present to both design engineers and procurement/business stakeholders

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Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus

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Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)

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Experience presenting at industry events or authoring technical marketing content

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Willingness to travel up to 25%