Country Manager (New Zealand)
Description
David Kennedy Recruitment is working with an innovative global Customer Experience company currently looking to hire a Country Manager for New Zealand to join their growing international team.
Position: Country Manager
Location:Remote, New Zealand
Employment type: Full-time
DUTIES AND RESPONSIBILITIES
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Develop and execute strategic plans focused on brand building, customer acquisition, and market growth across New Zealand
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Lead and manage multi-channel marketing initiatives including TV, radio, sponsorships, print, out-of-home advertising, PR, digital marketing, affiliates, and CRM activities
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Adapt global brand strategies, campaigns, and messaging to align with the New Zealand market and local audience preferences
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Oversee performance-based marketing channels in collaboration with internal teams and external agencies
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Build and maintain strong relationships with local media agencies, creative partners, production agencies, and media owners
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Manage agency selection processes, commercial negotiations, and external partnerships
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Take ownership of annual marketing plans, budgets, targets, and overall market performance
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Develop local brand assets, creative campaigns, and communication strategies to strengthen market presence and customer engagement
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Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future marketing initiatives
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Ensure all marketing activities and communication channels comply with local gambling regulations and industry standards
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Act as the voice of the customer by identifying market opportunities, improving acquisition and retention strategies, and driving commercial performance across all channels.
REQUIREMENTS
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Minimum 5 years of experience in a senior marketing or commercial leadership role within a high-volume transactional industry
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Minimum 3 years of experience within the B2C online gaming industry in New Zealand
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Proven track record of successfully launching brands and driving rapid business growth within the New Zealand market
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Strong understanding of the New Zealand advertising, media, and marketing landscape
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Experience managing relationships with media agencies, media owners, creative agencies, and production partners
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Hands-on experience managing significant above-the-line marketing budgets and end-to-end campaign delivery
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Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimisation
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Experience leading and developing teams, including recruitment, training, mentoring, and performance management
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Strong commercial awareness with a data-driven and results-oriented mindset
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Excellent communication, stakeholder management, and negotiation skills
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Ability to work autonomously while collaborating effectively with cross-functional international teams
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Strong understanding of compliance requirements and responsible advertising practices within regulated industries.
OFFER
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Opportunity to lead and shape a strategically important market within a rapidly growing international organisation
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High level of ownership and autonomy with the ability to make a direct business impact
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Exposure to large-scale brand development and acquisition marketing initiatives
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Collaborative and fast-paced international work environment
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Professional growth and leadership development opportunities
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Dynamic culture focused on innovation, growth, and performance excellence.