Parking Manager

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.

Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

Under the general supervision of the Director of Event Services, the Parking Manager leads the planning and execution of parking and event-day traffic operations at Desert Diamond Arena to provide safe, efficient, and guest-focused vehicle and pedestrian movement. This position develops, submits, maintains, and implements required traffic control plans in coordination with the City of Glendale and other stakeholders while overseeing parking facilities, staffing, vendors, equipment, technology, signage, revenue controls, and event-specific logistics. The Parking Manager builds and develops a high-performing event workforce, collaborates across arena departments and public-safety partners, and uses operational data and post-event evaluation to continually improve safety, compliance, traffic flow, financial performance, and the overall guest experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage the day-to-day and event-related parking operations of Desert Diamond Arena, ensuring safe, efficient, guest-focused service and effective use of available parking resources.

• Administer employee, contractor, vendor, VIP, accessible, and event parking programs, including the creation, inventory, issuance, tracking, and control of physical and digital parking passes and credentials.

• Develop, submit, maintain, and implement annual traffic control plans for Small, Medium, and Large events, as well as event-specific plans when required, including concurrent events at Desert Diamond Arena and State Farm Stadium, in coordination with the City of Glendale and other appropriate agencies and stakeholders.

• Plan parking and transportation logistics for arena events, including lot assignments, ingress and egress routes, traffic-control measures, pedestrian movement, accessible parking, rideshare operations, buses, oversized vehicles, premium parking, and other event-specific requirements.

• Lead event-day parking and traffic operations, including lot readiness, staff and vendor deployment, vehicle and pedestrian flow, internal and public operational communications, conduct pre-shift briefings covering assignments, safety, and guest service expectations, and make timely adjustments in response to changing conditions.

• Recruit, train, schedule, supervise, and develop parking personnel; prepare staffing plans and labor projections that support operational requirements, service expectations, and approved budgets.

• Develop, implement, and maintain departmental policies, standard operating procedures, training programs, maps, deployment plans, and other operational documents necessary for consistent parking and traffic operations.

• Oversee parking access and revenue controls, parking technology, operational equipment, signage, and related assets, including system administration, audits, inventory management, preventive maintenance, repairs, and vendor support.

• Conduct regular inspections of parking areas and related infrastructure; identify safety, maintenance, accessibility, and operational concerns and coordinate timely corrective action with internal departments, property owners, vendors, or public agencies.

• Ensure parking and traffic operations comply with approved traffic plans, organizational policies, contractual requirements, applicable laws and regulations, and recognized industry safety and accessibility standards.

• Address parking-related guest concerns, service issues, vehicle incidents, and special requests in a timely and professional manner while supporting a positive overall guest experience.

• Collaborate with arena departments, promoters, tenants, public-safety agencies, government partners, neighboring properties, parking operators, and transportation vendors to coordinate daily and event-related parking needs; participate in operational and event-planning meetings as required.

• Prepare and manage departmental budgets, payroll, purchasing, invoices, operational records, and performance reporting; analyze parking utilization, revenue, traffic flow, review/analyze guest surveys and other performance measures to maximize operational excellence, and event outcomes to improve future operations.

• Perform other duties and responsibilities as assigned.

SUPERVISORY RESPONSIBILITIES

The Parking Manager directly supervises part-time Parking Leads, Cashiers, and Lot Attendants, and provides operational direction to temporary or contracted personnel hired and assigned to support parking operations. This position has no full-time or management-level direct reports.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty in a professional, dependable, and effective manner. The requirements listed below represent the education, experience, knowledge, skills, abilities, licenses, and certifications necessary for the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED EDUCATION, EXPERIENCE, LICENSES, AND CERTIFICATIONS

• Bachelor’s degree from an accredited college or university in Business Administration, Sports or Event Management, Hospitality, Transportation, Public Administration, or a related field; an equivalent combination of relevant education and progressively responsible experience may be considered.

• Minimum of three years of progressively responsible experience in parking, traffic, transportation, venue, or event operations, including experience supervising or leading part-time, temporary, or contracted personnel.

• Current American Traffic Safety Services Association (ATSSA) Traffic Control Supervisor (TCS) certification, or the ability to obtain the certification, including all prerequisite training, within six months of employment and maintain it in good standing throughout employment.

• Ability to complete and maintain all training, qualifications, and authorizations required to perform and supervise work under Desert Diamond Arena’s City of Glendale barricade certification, including implementing approved traffic-control plans and temporary restrictions affecting public streets, sidewalks, and other rights-of-way.

• Demonstrated experience planning and executing parking and traffic operations, including staff deployment, parking inventory and access controls, vehicle and pedestrian movement, guest service, and coordination with internal departments and external partners.

• Working knowledge of temporary traffic-control principles, traffic-control-plan development and implementation, barricade permitting processes, and applicable Manual on Uniform Traffic Control Devices and City of Glendale requirements.

• Valid driver’s license and the ability to maintain insurability under the organization’s vehicle-insurance requirements.

PREFERRED EDUCATION, EXPERIENCE, AND PROFESSIONAL DEVELOPMENT

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