General Manager – Specialty Coffee / F&B

General Manager – Specialty Coffee / F&B

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time

Job Overview

We are looking for an experienced General Manager to lead the overall business operations and growth of an established specialty coffee and F&B business in Saudi Arabia.

The ideal candidate should have strong experience in the Saudi F&B market , excellent commercial and sales capabilities, and a well-established network across the industry. The role will be responsible for driving business growth, operational performance, profitability, customer experience, and expansion.

Key Responsibilities

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Lead the overall business operations, strategy, and performance.

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Develop and execute business strategies to achieve revenue, profitability, and growth targets.

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Drive sales, business development, partnerships, and market expansion .

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Build and maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.

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Utilize an established Saudi F&B market network to identify and develop new business opportunities.

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Oversee day-to-day operations across stores, teams, and business functions.

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Monitor sales, revenue, costs, profitability, and key business KPIs.

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Lead and develop Store Managers, Operations, Sales, and support teams.

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Ensure consistent brand standards, product quality, customer experience, and operational excellence.

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Identify opportunities for new stores, business channels, partnerships, catering, corporate sales, and other revenue streams.

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Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.

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Work closely with Finance, Marketing, HR, Supply Chain, and Operations teams to achieve business objectives.

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Manage budgets, forecasts, resources, and overall P&L performance.

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Lead negotiations with key clients, landlords, suppliers, and strategic partners.

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Ensure compliance with Saudi regulations, food safety standards, and company policies.

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Represent the business in industry events, meetings, networking activities, and strategic partnerships.

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Provide regular business performance reports and recommendations to senior management.

Requirements

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Bachelor’s degree in Business Administration, Hospitality, F&B Management, or a related field.

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10+ years of experience in F&B, preferably specialty coffee or café businesses.

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Strong Saudi Arabia F&B market experience is mandatory/preferred .

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Proven experience in a General Manager, Operations Director, Commercial Director, or senior F&B leadership role .

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Strong background in sales, business development, and commercial growth .

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Well-established network within the Saudi F&B, coffee, hospitality, and retail market.

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Proven experience managing multi-unit F&B operations and large teams.

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Strong understanding of P&L, budgeting, forecasting, cost control, and profitability.

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Experience in business expansion, new store openings, partnerships, and market development.

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Strong leadership, negotiation, communication, and decision-making skills.

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Strong knowledge of the Saudi F&B market, customer trends, and competitive landscape.

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Fluent English is required; Arabic is an advantage.

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Saudi/GCC experience is strongly preferred.

Key Skills

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General Management

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F&B Operations

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Sales & Business Development

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Saudi Market Network

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Specialty Coffee / Café Industry

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P&L & Financial Management

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Business Expansion

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Strategic Partnerships

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Team Leadership

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Multi-Unit Operations

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Commercial Negotiation

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Customer & Brand Management

Ideal Candidate

A commercially driven F&B General Manager with strong Saudi market knowledge, an established industry network, and proven experience in sales, business development, multi-unit operations, and profitability management . Experience with established specialty coffee or leading café brands will be highly valued.