Channel & Partner Marketing Manager
Description
Channel & Partner Marketing Manager
Location: United States — Remote
Department: Marketing / Partnerships
Eligibility: U.S. citizenship required due to the nature of RapidFort's work supporting U.S. Department of Defense (DoD) and other federal customer engagements.
About RapidFort
RapidFort is redefining software supply chain security.
The cybersecurity industry has spent years getting better at finding vulnerabilities. RapidFort is focused on eliminating them .
Our platform helps organizations automatically reduce vulnerabilities and attack surface across containerized and cloud-native environments. RapidFort combines automated container hardening, vulnerability remediation, runtime intelligence, and policy automation to help organizations deploy more secure software without requiring application code changes.
We work with commercial enterprises, U.S. government organizations, and Department of Defense customers operating some of the world's most security-sensitive environments.
As RapidFort continues to grow, our channel and partner ecosystem is becoming an increasingly important part of how we reach customers, generate pipeline, and scale our go-to-market strategy.
The Opportunity
RapidFort is looking for an experienced Channel & Partner Marketing Manager to help build the marketing engine behind our growing partner ecosystem.
We are looking for someone who is already doing this work today .
The ideal candidate has spent at least 5 years specifically in channel, partner, alliance, or ecosystem marketing , preferably within cybersecurity, cloud security, DevSecOps, infrastructure software, or another highly technical enterprise technology market.
You should understand how cybersecurity companies generate business to, with, and through partners and know how to turn partner relationships into measurable pipeline.
You'll work directly with RapidFort's Sales, Partnerships, Public Sector, and Marketing teams to develop joint go-to-market programs across our ecosystem of VARs, resellers, distributors, systems integrators, technology alliances, cloud partners, MSPs/MSSPs, and Public Sector partners .
This is a hands-on role.
We are not looking for someone to simply coordinate partner requests or organize occasional webinars. We want someone who can identify the right partners, build the right campaigns, execute them, measure their impact, and continuously improve the programs based on pipeline and revenue.
What You'll Own
Partner Pipeline & Growth
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Build and execute RapidFort's channel and partner marketing strategy with a clear focus on partner-sourced and partner-influenced pipeline and revenue .
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Develop integrated campaigns to, with, and through partners that create qualified opportunities and accelerate existing deals.
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Work with Sales and Partnerships to identify strategic partners, target accounts, industries, and active opportunities where joint marketing can have the greatest commercial impact.
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Develop account-based partner campaigns supporting priority enterprise and Public Sector opportunities.
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Establish clear goals for each program and measure results through pipeline, opportunities, revenue influence, engagement, and ROI.
Joint Go-to-Market Programs
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Develop joint GTM plans with VARs, resellers, distributors, systems integrators, cloud partners, technology alliances, MSPs/MSSPs, and other strategic partners .
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Build repeatable co-marketing campaigns across digital, email, ABM, content, webinars, workshops, field programs, and events.
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Create campaigns around RapidFort product capabilities, integrations, customer use cases, industry priorities, and strategic announcements.
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Develop joint value propositions that clearly explain why customers should adopt RapidFort alongside complementary partner technologies and services.
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Turn successful campaigns into repeatable partner marketing playbooks that can scale across the ecosystem.
Cybersecurity & Public Sector Ecosystem
RapidFort has a significant presence supporting U.S. government and Department of Defense customers. Our Public Sector partner ecosystem is therefore an important part of this role.
You will:
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Work closely with RapidFort's Public Sector organization to develop marketing programs with government-focused partners.
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Build joint campaigns with Federal-focused VARs, distributors, systems integrators, technology partners, and other organizations serving government customers .
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Support partner programs focused on software supply chain security, container security, vulnerability remediation, DevSecOps, and cloud-native security.
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Develop campaigns around the security challenges and requirements facing Federal and DoD organizations.
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Coordinate partner marketing around relevant government, cybersecurity, cloud, and industry events.
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Help RapidFort identify where partner relationships can expand our reach into strategic government and regulated-industry accounts.
Partner Content & Enablement
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Give partners everything they need to successfully take RapidFort to market.
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Develop partner campaign kits, messaging, solution briefs, presentations, co-branded assets, customer stories, email campaigns, sales tools, and digital content.
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Translate complex RapidFort capabilities into clear partner and customer value propositions.
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Work with Product Marketing, Product, Engineering, Sales, and Solutions Engineering to ensure technical messaging is accurate, differentiated, and compelling.
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Develop materials that help partners understand when to bring RapidFort into an opportunity, what problems we solve, and how to position us with customers .
MDF, Events & Field Programs
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Own and manage MDF and co-marketing investments from planning and approval through execution and ROI measurement.
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Ensure marketing investment is concentrated on partners and programs capable of producing measurable business results.
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Plan and execute joint webinars, workshops, executive roundtables, partner events, conferences, and field programs.
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Build pre-event and post-event campaigns designed to convert engagement into sales opportunities.
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Partner closely with Sales to ensure leads and opportunities receive appropriate follow-up.
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Measure event and MDF effectiveness based on pipeline and revenue impact—not simply attendance or lead volume.
Measurement & Accountability
This is a results-driven marketing role.
You will establish and report on metrics including:
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Partner-sourced pipeline
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Partner-influenced pipeline
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Qualified opportunities generated
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Pipeline acceleration
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Revenue influenced by partner programs
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Strategic partner engagement and activation
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Campaign conversion
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MDF and co-marketing ROI
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Event-to-opportunity conversion
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Performance by partner and program
You'll use data to determine which programs should be scaled, changed, or stopped.
What We're Looking For
Required
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5+ years of direct channel, partner, alliance, or ecosystem marketing experience.
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Currently performing a substantially similar channel or partner marketing role , with direct ownership of partner campaigns, joint GTM programs, and pipeline generation.
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Demonstrated experience marketing to, with, and through partners .
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Experience working directly with VARs, resellers, distributors, systems integrators, technology alliances, cloud partners, MSPs/MSSPs, or similar enterprise technology partners .
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Proven experience building joint campaigns that generated measurable opportunities and pipeline.
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Experience developing partner GTM plans, demand-generation campaigns, ABM programs, events, webinars, content, and enablement.
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Experience managing MDF/co-marketing budgets and measuring ROI .
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Strong understanding of B2B enterprise technology sales and how channel partners influence and participate in complex sales cycles.
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