CRM Campaign Senior Specialist (Salesforce Marketing Cloud)

We are   seeking   a talented and experienced Salesforce Marketing Cloud Specialist to join   our CRM team .   As a Salesforce Marketing Cloud Specialist, you will   be the   Subject Matter Expert for all things SFMC related ,   lead campaign implementation, and   drive innovation   to ensure we get the most out of the platform.

Responsibilities

Campaign   Execution

• Develop and execute marketing campaigns /automations   using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.

• Build and   maintain   customer data extensions within Salesforce Marketing Cloud to ensure   accurate   targeting and segmentation.

• Campaign deployment   might o ccasionally   involve utilisation of   other   marketing   platform s .

• Collaborate with Retention Strategy   Lead   to define campaign   objectives , target audience,   communications   cadence   and messaging strategy.

• Collaborate with Analytics Lead to monitor   and   analyze   performance metrics to   optimize   campaign effectiveness.

Subject Matter Exper t

• Provide guidance to   Markets   on   campaign set up and implementation ,   function as the first level of support .

• Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities , including building Step-by-Step Guide and   maintaining   documentations.

• Provide operational support , including raise tickets and collaborate with the Product /IT   Owne rs to resolve issues.

• Stay   up-to-date   on industry best practices and new features within the Salesforce Marketing Cloud platform.

• Collaborate with Product Owners to enable new capabilities within SFMC.

• Collaborate with Analytics and Insights Teams to create data pipelines.

Requirements

• Strong working knowledge of Salesforce Marketing Cloud   ( 3 + years) , with hands - on   operational   and executional   experience.

• Proficiency   in creating and managing email and mobile campaigns, automation workflows,   journey builder , freeform   and data extensions   within Salesforce Marketing Cloud.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Experience in crafting Operational Guides and related documentation.

• Excellent communication and collaboration skills.

• Proactive team player who enjoys solving problems and enabling those around them.

• Attention to detail and perfectionist approach to quality control.

• Salesforce Marketing Cloud certification is a plus.

Technical Skills

• Must Have:   AmpScript , SQL, HTML

• Good to Have: Restful API, MC Connector, JavaScrip t

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.