Japan/Korea O2O Manager (Singapore-based)

Job Overview

We are looking for an experienced and driven O2O (Online-to-Offline) Manager (Singapore based) to lead and optimize our O2O strategies and operations across Japan and Korea . This role is responsible for ensuring a seamless integration between Chagee’s digital platforms and physical retail presence in both markets. You will oversee delivery operations, manage external partnerships, optimize performance metrics, and ensure a consistent customer experience across all touchpoints.

This is a pivotal role that requires strong cross-cultural collaboration, market adaptability, and a deep understanding of digital and in-store user journeys.

Key Responsibilities

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Regional O2O Strategy:

Develop and implement tailored O2O strategies for Japan and Korea that enhance online-to-offline integration and drive market-specific growth.

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Delivery & Fulfillment Operations:

Manage last-mile delivery operations and third-party partnerships in both countries to ensure service reliability, speed, and quality.

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Process Optimization:

Identify areas for operational improvement and drive efficiency initiatives across both markets.

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Performance Analytics:

Monitor key metrics such as traffic funnels, conversion, and Ads performance; analyze customer behaviors and derive insights to inform business decisions.

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Customer Experience:

Ensure a seamless and consistent experience across all digital and offline touchpoints; respond promptly to escalations and service recovery needs.

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Cross-functional Collaboration:

Work closely with store operations, marketing, tech, and product teams to align O2O initiatives with broader business objectives.

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Technology Integration:

Support integration of online platforms with POS and store systems; evaluate new tools to enhance the customer journey.

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Market Research & Trend Monitoring:

Stay informed of O2O innovations, market shifts, and consumer behaviors in Japan and Korea; proactively adjust strategies accordingly.

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Compliance:

Ensure adherence to relevant local laws and regulations regarding O2O operations, digital payments, and delivery services.

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Team Management:

Lead and mentor local O2O team members in both Japan and Korea, cultivating a high-performance, customer-first culture.

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External Partnership Management:

Build and maintain strong relationships with delivery vendors, platform partners, and other third parties; lead contract negotiations and performance reviews.

Preferred Skills & Qualifications

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Proven track record in managing O2O or e-commerce operations in Japan and/or Korea.

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Strong understanding of consumer behavior and logistics models in both countries.

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Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.

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Proficiency in digital tools and data analytics platforms (e.g., Google Analytics, Power BI , etc.)

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Domain knowledge of Japanese/Korean market s is highly preferred.

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Strong leadership and team management experience across multi-market operations

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Ability to manage cross-functional collaboration and stakeholder engagement.

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Experience in food & beverage, retail, or QSR (Quick Service Restaurant) industries is a plus.

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Entrepreneurial mindset and ability to adapt quickly in a fast-paced environment.