Senior Product Manager - Customer & Retailer Digital Experience - (F/M) (Permanent Position)

Unibail-Rodamco-Westfield develops and   operates   a portfolio of mixed-use,   sustainable   and premium real-estate assets in the most dynamic cities across Europe and the United States.

Reinvent Being Together:   Driven by our purpose, we are committed to accelerating urban regeneration and helping rethink how we live together in cities, by creating and   operating   sustainable and unique places that reinvent togetherness. At the heart of our destinations, we imagine differentiated and inspiring experiences that create new opportunities for exchange and connection between our visitors and brands.

A sustainable approach:   Sustainability is at the heart of our business. As a leader in our sector, we are determined to continue actively contributing to the environmental transition of cities towards carbon neutrality.

Together at URW:   The Group’s 2,700 employees work together to imagine and   operate   sustainable destinations, where users are at the heart of the experience and which act as catalysts for the vitality of the territories in which they are   located .

What we offer

Within the Digital & Data Department, we are looking for a Senior Product Manager to embody the Group Product Strategy and drive the evolution of our B2C,   B2B,   and B2B2C digital journeys.

In an international, multi-region environment undergoing significant transformation, you will   be responsible for   turning complex business challenges into simple,   consistent,   and measurable digital experiences for our visitors,   retailers,   and local teams.

You will play a key role in   identifying   product opportunities, aligning stakeholders,   prioritizing   value   and measuring the business impact of our initiatives.

This role is designed for a senior profile able to combine strategic vision, business acumen, user   orientation   and data culture   to   turn   product   ambition into concrete results   at   an international   scale.

The Senior Product Manager exists to ensure that URW’s digital products create measurable business value while   remaining   scalable across multiple regions.

The role   is responsible for   transforming complex business opportunities into user-centric, data-driven products, aligning five autonomous regions around a shared product   strategy   and ensuring that local needs influence global priorities.

🚩 What will your day-to-day look like?

1. Product craft

• Act as the key entry point for stakeholders on B2C and/or B2B consumer journeys.

• Convert local and corporate needs into structured product inputs: opportunity statements, target users, success metrics,   constraints   and acceptance criteria.

• Ensure alignment with corporate standards: UX patterns, taxonomy, analytics/tracking, privacy/ compliance   and technical feasibility.

• Manage the request lifecycle end to   end:   discovery, sizing,   prioritization ,   delivery   readiness, go-to-market   material   and post-launch measurement.

• Regularly communicate the roadmap and product progress to cross-functional internal stakeholders.

• Work closely with Regional Marketing Leads and our Shopping Centre teams in France,   Europe   and the US.

• Contribute to the product’s functional architecture.

• Support the creation of a core model while aligning stakeholders across five international regions.

2. Business & commercial acumen

• Build lightweight business cases and business plans, including opportunity sizing, assumptions, scenario thinking, ROI   logic   and executive narratives.

• Understand how digital levers connect to commercial value, such as conversion intent, partner   value   and operational efficiency.

3. Global / multinational organisation experience

• Operate effectively in large, structured, multinational digital   organisations , balancing governance,   standardisation   versus   localisation , cross-country   alignment   and matrix stakeholder management.

4. Technical literacy, strong dimension with no coding   required

• Understand modern digital architectures and patterns: CMS/content models, APIs/integrations, analytics/tracking pipelines, experimentation basics, performance and non-functional requirements including security, legal,   scalability   and privacy.

• Collaborate effectively with   tech   architect   :   ask the right questions,   anticipate   integration impacts,   identify   edge   cases   and translate needs into implementable requirements.

• Be comfortable producing and reading journey flows, system context maps, dependency   maps   and tracking plans.

5. Product delivery and maintenance

• Facilitate the   prioritisation   of product features and requirements by balancing business needs and technical readiness with other product leads.

• Form   a complementary partnership with the dedicated Product Owner to deliver the product roadmap. You own the “why” and the “what” of the product, working closely with the Product Owner, who drives the backlog, operational   coordination   and delivery with tech   & design   teams.

• Build and   monitor   the go-to-market plan to ensure adoption of our initiatives and business   traction   from launch.

6. Data, measurement &   optimisation

• Define measurement plans, including KPIs, funnels and event taxonomy, ensure tracking readiness before   launch , interpret   performance   and convert insights into   prioritised   improvements.

🚩 What are our main challenges?

• Drive a data-led strategy.

• Actively   contribute   to a culture of continuous improvement within the teams.

• Contribute to a large-scale project.

• Take part in the transformation of the business model of   a CAC   40 company.

• Align stakeholders across five autonomous regions.

🚩 Why join us?

• Contribute to transforming the digital experience of millions of visitors and retail partners across Europe and the US.

• Be at the centre of the excellence of a CAC 40 group   with   a human scale.

• Work alongside passionate and inspiring people.

• Join an international company.

• Enjoy a friendly working atmosphere.   ​

🚩 How to succeed in this role  ?

We are looking for a senior profile able to embody a clear product strategy, structure an impact-oriented roadmap, align international   stakeholders   and transform complex business challenges into simple,   useful   and measurable digital experiences.

• Excellent interpersonal skills.

• Curiosity and resourcefulness.

• Ability to challenge constructively and turn “requests” into validated problems.

• Pragmatic, ownership- driven   and resilient, with comfort in ambiguity and trade-offs.

• Strong facilitation skills for workshops, governance cadences and decision preparation.

• Ability to influence without authority in a matrix organisation, with strong stakeholder management.

• Ability to drive a strategy while   remaining   hands-on.

• Strong user-experience mindset.

🚩 You are the right person for this role if

Must-have

• Master’s degree or equivalent, with training in agile methodologies.

• Minimum 7 years’ experience.

• Experience across web and app products.

• Fluent English is essential.

• Experience leading product work in a multi-country or multi-stakeholder environment.

• Ability to build a product strategy and translate it into a   prioritised   roadmap.

• Ability to arbitrate between business value, user   experience   and technical feasibility.

• Experience in go-to-market and product adoption.

• Strong command of analytics, experimentation, discovery, KPI   frameworks   and   solid experience with CMS solutions.

• Ability to   operate   in a complex,   decentralised ,   international   &   corporate environment.

Nice-to-have

• Experience in retail, hospitality, mobility, real estate or omnichannel environments.

• Practice in   experimentation, A/B testing,   CRO   or product analytics.

• Experience working with design,   data   and engineering teams.

🚩 What success looks like after 6 to 12 months

• Regional tea