Field Marketing Manager – Sweden & Norway

Key Responsibilities

• Own the Sweden & Norway marketing strategy , aligned with sales priorities and business objectives.

• Develop and execute  integrated field marketing programs  from A to Z, including ABM, demand generation, C-level engagement, executive roundtables, seminars, webinars and other high-impact activities.

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Work hand-in-hand with Sales to create engagement and  build a healthy marketing-generated pipeline .

• Develop strategic  partner marketing programs  with system integrators, technology partners and other key players in the ecosystem.

• Bring global campaigns to life locally, adapting messaging and activation to the Swedish and Norwegian markets.

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Drive digital activities across e-mail, social media, paid campaigns and other relevant channels.

• Create compelling experiences for  senior decision-makers and cybersecurity leaders .

• Manage local marketing budgets and make smart investment decisions based on business impact and ROI.

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Measure campaign performance, pipeline contribution and conversion -and use the insights to continuously improve.

• Coordinate agencies, vendors and internal stakeholders to deliver outstanding execution.

• Keep your finger on the pulse of the market and proactively identify  new opportunities for Check Point to engage customers and partners .

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Take ownership of projects beyond your immediate scope when needed and contribute to the success of the wider Northern Europe marketing organization.

Qualifications

Who You Are

You're an experienced B2B marketer who combines  strategic thinking with a strong bias for action . You are someone who  goes the extra mile because you care about the outcome , not simply because it's on your task list.

You are:

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Proactive and entrepreneurial  - you naturally take initiative and look for ways to create more impact.

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Highly accountable  - when you own something, you own it from start to finish.

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Sales oriented  - you understand that great marketing ultimately needs to contribute to business growth.

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Hands-on  - you're equally comfortable defining the strategy and making sure the last detail of an event is right.

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Organized and resilient  - you can manage multiple priorities in a fast-moving environment without losing sight of what matters.

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Collaborative  - you know how to build strong relationships with Sales, partners and colleagues across the organization.

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Challenging status-quo  - you're always looking for a better way to do things.

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A team player who steps up  - someone your colleagues can rely on when things get busy and who is happy to take ownership when the wider team needs support.

What You'll Bring

• 5–7+ years of relevant marketing experience, ideally within  B2B technology, SaaS, cybersecurity or another complex technology environment .

• Strong experience in  field marketing, demand generation and/or ABM .

• Proven ability to work closely with Sales and translate business objectives into effective marketing programs.

• Experience with  channel and partner marketing .

• Strong project management and execution skills.

• Experience with CRM and marketing automation platforms such as  Salesforce and Marketo . Zuddl or similar event platforms are a plus.

• Good understanding of digital marketing and social media.

• Excellent communication and presentation skills.

• Fluent Swedish and English . Norwegian is an advantage.

• Willingness to travel occasionally, approximately 15%.