Senior Vice President, Client Partner
Description
Who we are
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
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As Senior Vice President, Client Partner , you are an executive leader responsible for the health, growth, profitability, and long-term success of a portfolio of Tinuiti's most strategic client relationships.
You serve as both a trusted business advisor to executive client stakeholders and a business owner within Tinuiti, accountable for delivering exceptional client outcomes while growing and strengthening the agency's business. You bring executive leadership to the moments that matter most—guiding transformational strategies, leading executive conversations, navigating complex business challenges, supporting high-profile pitches, and stepping into critical client situations when additional leadership is required.
You balance strategic portfolio leadership with the ability to flex into client engagements, providing executive guidance, resolving complex challenges, and creating alignment across clients and internal teams. Whether leading an enterprise transformation, coaching a team before a board presentation, supporting a client in crisis, or helping win a new strategic partnership, you bring confidence, commercial acumen, and decisive leadership.
Internally, you develop exceptional leaders, foster a culture of ownership and accountability, champion innovation, and partner across Product, Strategy, Analytics, Operations, Finance, People, and Business Development to deliver integrated solutions that drive measurable client and agency growth.
This role requires executive presence, strong commercial judgment, a passion for developing leaders, and a willingness to travel to clients and industry events as business needs require.
Level & Scope
As an executive leader, you oversee a portfolio of strategic client relationships through VP Client Partners and Group Directors while influencing hundreds of team members across multiple disciplines.
You are accountable for portfolio growth, client retention, profitability, executive relationships, leadership development, and the consistent application of Tinuiti's standards across your portfolio.
You partner closely with Business Operations, Finance, Product, Innovation & Growth, Business Development, Analytics, People, Shared Services, and Executive Leadership to influence strategy, improve operational excellence, and accelerate client outcomes.
You represent Tinuiti both internally and externally as a senior leader, trusted advisor, and industry voice.
Key Responsibilities
Executive Client Leadership
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Serve as Executive Sponsor for Tinuiti's most strategic and complex client relationships.
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Build trusted partnerships with C-suite executives and senior client leadership through strategic consultation and business leadership.
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Lead executive conversations around business transformation, investment strategy, organizational change, measurement evolution, and long-term growth.
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Flex seamlessly between portfolio leadership and hands-on client engagement, stepping into accounts during periods of significant opportunity, change, executive transition, or business risk.
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Lead executive recovery efforts for challenged client relationships while creating confidence, alignment, and clear paths forward.
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Represent Tinuiti during executive business reviews, board presentations, strategic planning sessions, contract negotiations, and critical client meetings.
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Travel regularly to client offices and industry events to strengthen executive relationships and support key business moments.
Client Growth & Commercial Leadership
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Own the long-term growth strategy for your portfolio, balancing client success with sustainable agency growth and profitability.
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Identify opportunities to deepen executive relationships, expand Tinuiti's footprint, and create long-term strategic partnerships.
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Lead or actively participate in executive-level pitches, competitive pursuits, contract renewals, and major expansion opportunities.
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Partner with Business Development and Executive Leadership to shape winning strategies, executive narratives, and differentiated solutions.
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Drive same-store growth, cross-sell opportunities, retention, and portfolio expansion through proactive executive engagement.
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Balance client outcomes with commercial performance, ensuring healthy margins, operational excellence, and long-term business value.
Strategic Client Leadership
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Establish the strategic vision across the portfolio, ensuring integrated marketing strategies align to measurable business outcomes.
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Challenge client thinking through thoughtful, data-driven recommendations that create competitive advantage.
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Oversee the most significant planning moments including annual business planning, investment shifts, global expansion, organizational transformation, and market repositioning.
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Ensure client strategies integrate media, measurement, technology, and product capabilities into a cohesive business narrative.
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Coach leaders to deliver executive-ready presentations that simplify complexity and inspire confidence.
Product, AI & Innovation Leadership
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Champion the strategic adoption of Bliss Point and AI-enabled capabilities across the portfolio to improve decision quality, efficiency, and business outcomes.
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Promote product-first thinking by connecting technology, automation, and measurement capabilities to executive business decisions.
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Partner with Product and Innovation teams to influence roadmap priorities based on enterprise client needs.
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Foster a culture of experimentation and innovation by bringing emerging capabilities and industry-leading practices into client strategies.
Data, Measurement & Business Performance
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Ensure portfolio strategies are grounded in measurable business outcomes and modern measurement frameworks.
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Guide executive investment decisions through forecasting, attribution, incrementality, media mix modeling, and business case development.
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Sponsor executive discussions around performance, ensuring decisions are informed by data while remaining practical and commercially sound.
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Partner with Analytics, Product, and Engineering leaders to resolve complex measurement challenges and continuously improve data quality.
Operational Excellence
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Operate the portfolio with the mindset of a business owner, balancing client satisfaction, financial performance, talent, operational excellence, and long-term growth.
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Establish scalable operating principles that improve quality, consistency, and efficiency across the portfolio.
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Remove organizational barriers that slow client outcomes while driving cross-functional collaboration.
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Make timely, informed decisions in ambiguous situations while balancing competing priorities and business objectives.
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Drive continuous improvement through operational innovation, AI adoption, automation, and simplified ways of working.
Leadership & Talent Development
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Build, coach, and inspire high-performing VP Client Partners