Head of Marketing - Transamerica Asset Management
Description
Job Family
Marketing - General
About Us
At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
Who We Are
We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life .
Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.
We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.
What We Do
Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate , which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.
Transamerica employs nearly 7 ,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide. * For more information, visit transamerica.com .
Job Description Summary
At Transamerica Asset Management, high performance, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.
Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.
Who we are:
Today, we’re part of an international holding company, Aegon, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.
Transamerica Asset Management (TAM) is a division within Aegon Asset Management, an active global asset management firm with investment capabilities that span public and private markets across asset classes, sharing a common belief in fundamental, research-driven active management.
What we do:
TAM’s vision is to be a valued asset manager by growing a profitable, scalable investment platform that connects the right solutions to our clients’ needs. We provide active fixed income and differentiated equity strategies by following our Investor First process and leveraging the capabilities of our suite of sub-advisers. Our business encompasses approximately $65 billion of net assets under management; consisting of variable insurance funds, retail mutual funds, ETFs, collective investments trusts and other assets.
The Role:
We are seeking a Head of Marketing to join our senior leadership team in Denver, CO, reporting directly to the Head of TAM. This hybrid role requires three days per week in the office and two days remote.
The Head of Marketing will lead the development and execution of marketing strategies and campaigns designed to drive awareness and sales of the company's products and services. The role is also responsible for increasing engagement with financial professionals through product marketing initiatives, strengthening brand affinity, and supporting the successful launch of new products and solutions.
Job Description
Responsibilities
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Lead channel marketing teams who support the business and have a key role influencing and shaping the future of the channel.
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Represent the audience’s needs, align plans to the brand direction, and understand competitive dynamics to work collaboratively across organizational boundaries to achieve objectives.
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Collaborate with sales channel partners to develop strategic short and long term marketing strategies and plans that address current and future revenue objectives.
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Manage program budgets.
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Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions.
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Set priorities and manage through people and processes; leverage resources throughout the organization.
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Execute multiple high impact initiatives to achieve sales channel goals.
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Partner with teams in Product Development, Sales, Operations, and other stakeholders to drive and build the company brand, sales profitability, and customer excellence.
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Work with Sales leadership to ensure internal sales team has the tools, training, and incentives needed to effectively sell products and services.
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Own the product launch/release plan and implementation management for new product introductions.
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Develop strong customer relationships to become the organization’s expert in customer needs and opportunities.
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Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.
Qualifications:
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Bachelor’s degree in marketing, business, communications or equivalent experience.
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Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry.
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Eight years of management experience.
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Broad experience developing and executing marketing strategies for complex projects.
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Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various channels.
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Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms.
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Ability to interpret data and articulate results to diverse audiences.
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Analytical and decision-making skills to identify/prioritize critical issues and interpret data.
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Excellent communication and relationship building skills.
Preferred Qualifications:
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Intermediary or institutional experience.
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Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
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Experience in change management.
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FINRA Series 7 (for roles supporting mutual funds).
**Please note that the compensation information that follows is a good faith estimate for this position only and is provided pursuant to applicable pay transparency and compensation posting laws. It is estimated based on what a successful candidate might be paid in certain Company locations.**
The salary for this position generally ranges between $170,000 - $200,000 annually. This range is an estimate, based on potential qualifications and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.
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