Marketing Manager (Event / Media Background)
Description
Position: Marketing Manager (Event / Media Background)
Location: Mumbai
Location – Bandra Kurla Complex, Mumbai. This job is for Mumbai based Candidates only.
Experience – 2 to 4 years in marketing from event / media companies
www.itp.com
Job Overview:
The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns.
Key Responsibilities:
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Strategy & Planning:
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Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, roundtables and corporate functions.
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Collaborate with internal teams to align event goals with business objectives and brand messaging.
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Identify target audiences and tailor event marketing strategies to engage and attract them.
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Promotion:
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Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising.
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Design and produce promotional materials such as brochures, banners, and digital content.
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Develop partnerships and sponsorship opportunities to enhance event reach and impact.
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Ensure brand consistency and high-quality execution of all event-related materials and experiences.
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Analysis:
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Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI.
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Gather and analyze attendee feedback to inform future event planning and strategy.
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Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.
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Team Collaboration:
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Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals.
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Coordinate with external agencies, designers, and contractors as needed to execute event plans.
Qualifications:
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Bachelor’s degree in Marketing, Business Administration, or a related field.
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2 to 4 years of experience from event / media companies, with a proven track record of managing successful events.
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Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.
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Excellent communication, negotiation, and interpersonal skills.
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Proficiency in event management software, CRM tools, and digital marketing platforms.
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Ability to travel as needed for events.
Preferred Skills:
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Experience in B2B event marketing.
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Knowledge of marketing automation tools (e.g., Zoho).
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Creative thinking and problem-solving abilities.