Assistant Manager, Social Creative & Content Developer
Description
Job Description
As the Social Creative & Content, you’ll be responsible for shaping the creative direction of MOVE’s social content for multiple channels - from developing big ideas and setting the visual standard, to guiding the team in turning those ideas into content people actually want to watch and share. We’re looking for a creative leader who understands social from both a big-picture and hands-on perspective . You’ll be working closely with Social Strategists, Content Creators, Editors and cross-functional teams to deliver content that is relevant, culturally sharp, social platform-native and unmistakably MOVE .
This is a player-coach role . You’ll be responsible for the social media creative team, but you’ll also be expected to get hands-on – shooting, directing and editing high-quality social content yourself when the situation calls for it, including fast-turnaround and Same-Day Edits (SDE).
What You’ll Be Doing
Creative Direction & Leadership
-
Own the overall creative direction, visual identity and quality standards for MOVE’s social content across platforms.
-
Develop and champion culturally relevant, social-first creative concepts aligned with MOVE’s brand and business objectives.
-
Review, challenge and elevate creative work to ensure it is engaging, relevant and platform-native.
-
Lead the team in experimenting with new formats, storytelling styles and emerging social trends.
-
Set the creative vision and direction for major campaigns, activations and key brand moments.
Team Management & Development
-
Lead and manage the Social Creative & Content team, providing clear direction, priorities and expectations.
-
Provide constructive feedback and conduct regular creative reviews to continuously improve output.
-
Manage team workload, timelines and production priorities to ensure quality content is delivered on time.
-
Build a collaborative culture that encourages experimentation, creativity and continuous learning.
Hands-On Content Production
-
Be hands-on in shooting, directing and editing high-quality, social-first content when required.
-
Oversee end-to-end content production while ensuring strong storytelling, pacing, visual quality and platform optimisation.
-
Confidently handle cameras, lighting and audio for planned, on-ground and event productions.
-
Produce fast-turnaround content, including Same-Day Edits (SDE), for events, campaigns and reactive moments.
-
Step in as a hands-on creator when needed while maintaining the overall creative and technical standards of the team.
Design & Visual Direction
-
Lead the development of social assets, motion graphics, photography and other visual content.
-
Ensure all visual output is aligned with MOVE’s brand identity while remaining native to social platforms.
-
Provide creative direction and feedback across design, editing, motion and visual storytelling.
-
Establish and maintain a consistent visual and creative standard across MOVE’s socials
-
Support creative development for major campaigns and ensure strong visual storytelling from concept to execution.
Campaign & Cross-Functional Collaboration
-
Work closely with Social Media, Marketing, Brand, Partnerships and other teams to develop integrated campaigns.
-
Translate campaign and business objectives into engaging, social-first creative executions.
-
Lead creative execution across campaigns, events, KOL activations and other key brand moments.
-
Present creative concepts and recommendations to internal stakeholders and senior management.
-
Manage external creators, production partners and agencies when required.
Social & Cultural Relevance
-
Stay ahead of emerging social trends, formats, creators and platform behaviours.
-
Understand what makes people stop scrolling, watch, share and engage.
-
Identify opportunities for MOVE to participate in relevant cultural moments and conversations.
-
Balance brand consistency with the speed, spontaneity and experimentation required on social.
-
Continuously challenge and evolve what “good” social content looks like for MOVE.
What We’re Looking For
-
5+ years of experience in social media, creative content creation, production, digital creative, advertising, media or a related field, with experience leading creative teams.
-
Strong portfolio demonstrating social-first content , particularly short-form video across TikTok, Instagram and other platforms.
-
Strong hands-on shooting, directing and video editing skills , with experience producing high-quality content independently.
-
Experience with Same-Day Edits (SDE), fast-turnaround content or live/event production is highly preferred.
-
Strong creative conceptualisation, storytelling, stakeholder management and ability to lead multiple projects in a fast-paced environment.
-
We’re looking for someone with strong creative instincts, hands-on production skills and proven leadership experience .
A Few Extras We Look For
-
We’re not looking for someone who simply knows how to make good-looking content . We’re looking for someone who h as strong creative instincts and knows what makes content actually work on social.
-
Can balance creative ambition, speed and commercial objectives .
-
Is equally comfortable leading a team, directing a shoot or jumping into an editing timeline. Can give honest creative feedback, bring out the best in others and lead.
-
Understands that on social, relevance beats perfection — and knows when to take creative risks.