Marketing Engagement Lead
Description
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Job Description
Purpose of the role: Own the local customer engagement strategy for assigned brand(s). Translate Takeda’s central brand strategy and modular content into a locally executable plan. Design the customer journey, orchestrate omnichannel engagement, and manage local investment. Deliver better patient outcomes and business results — shifting from bespoke local assets to insight-led engagement. Ultimately, the role is responsible for local brand performance — market competitiveness and financial results — anchored in Takeda's values of Patient, Trust, Reputation and Business.
Responsibilities:
1. Lead end-to-end consumer campaigns
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Lead end-to-end consumer awareness and vaccination campaigns across digital, social media, point-of-care, events, and partnerships.
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Translate consumer insights into innovative campaigns that drive awareness and preventive health behaviors.
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Build and manage partnerships with healthcare institutions, agencies, digital partners, insurers, and external stakeholders.
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Develop media strategies and optimize campaign performance through data-driven decision-making.
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Track campaign KPIs, generate actionable insights, and continuously improve future activation programs
2. Develop strategic campaign plans
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Analyze consumer insights, epidemiology trends, and market landscape.
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Define target audiences, key messages, and campaign approach to motivate preventive action.
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Translate strategy into practical, executable plans aligned with internal stakeholders and approvers.
3. Partnership & stakeholder management
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Build and maintain strong relationships with hospitals, external agencies, digital partners, insurance partners, and internal cross-functional teams.
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Provide key initiatives and recommendations across all channels to ensure a holistic execution of omnichannel engagement.
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Ensure alignment with approvers, internal guidelines, and rules & regulations for smooth and compliant campaign delivery.
4. Media planning & optimization
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Work with global, finance and media agencies to plan and execute media strategy.
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Optimize reach, frequency, and engagement across channels to maximize campaign effectiveness.
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Ensure media investments comply with company and regulatory rules.
5. Performance tracking & reporting
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Monitor campaign KPIs, generate post-campaign analysis, and provide actionable insights.
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Recommend optimizations for future campaigns based on results and learnings.
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Manage agency bidding processes in collaboration with Procurement and Legal to finalize agreements.
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Ensure all reporting and documentation comply with internal standards and guidelines.
Background requirements
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5 years of experience in pharmaceutical, nutrition, FMCG companies / healthcare marketing, consumer engagement or omnichannel activation.
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Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
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Experience managing activity budgets and working within compliance / MLR processes.
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Proven track record in designing and executing omnichannel campaigns across digital, social, and offline channels
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Proven experience in managing creative consumer projects within a marketing agency or similar environment
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Experience in data-driven marketing, including segmentation, targeting, and personalization strategies
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Strong cross-functional collaboration skills, working with sales, brand, and external agencies
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Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and agencies
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Creative mindset with the ability to think outside the box and generate innovative ideas
Capabilities
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Deep therapy area, product and local customer knowledge.
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Omnichannel orchestration and customer-journey / experience design.
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Data, analytics and AI fluency — interpreting omnichannel performance and working with NBA / decision engines and CRM.
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Modular-content and MLR literacy; reuse-first mindset.
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Budget and ROI management for local engagement activities.
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Agile, test-and-learn ways of working.
Education
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Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage. Specific requirements to be confirmed locally.
Locations
Bangkok, Thailand
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time