Marketing Consulting Lead

Job Description:

Why Onni Capital

You will not be inheriting a brand book and a content calendar. You are deciding what this brand is.

The assets available are genuinely unusual. Onni owns penthouses, hotels, restaurants, a boat, a jet, and buildings across six North American cities. Those are marketing currency for events, influencer partnerships, and content that competitors simply cannot produce. The plan already includes an Onni Capital conference in Vancouver, founder dinners, industry mixers, a podcast hosted by the executives, and flagship video series shot on location.

Marketing here has a direct commercial purpose. Brand drives deal flow. Deal flow drives the business. You will be able to trace what you build to actual transactions rather than to impressions.

And there is a business inside the function. The marketing services line has revenue targets and portfolio company clients, which means you are running a practice rather than a cost centre.

How We Work

Onni Capital is being designed as a high ownership, low bureaucracy team. We work in small project groups, test ideas quickly, put early products in front of users, and make decisions based on evidence rather than hierarchy. Team members are expected to:

• Challenge assumptions and communicate directly

• Take responsibility for outcomes, not simply produce recommendations

• Use modern AI tools to work faster and produce better results

• Share unfinished work early and improve it through feedback

• Move comfortably between strategic analysis and hands on execution

• Know when to continue investing in an idea and when to stop

• Operate effectively without a detailed playbook

This is not a role for someone who wants months of consensus building, a rigid job description, or a narrowly defined set of responsibilities. It is for someone who learns quickly, takes initiative, enjoys solving ambiguous problems, and wants to help build something from the ground up.

What You Will Do

Own the Onni Capital brand

• Own everything public facing for Onni Capital, including brand identity, positioning, messaging, and visual standards across every channel

• Run the Onni Capital brand launch as a defined project, coordinating the website, social handles, press, fund announcement, internal stakeholders, dependencies, deadlines, and launch readiness

• Own the Onni Capital website end to end, including build, content, launch, measurement, and ongoing development

• Own press and public relations, including announcements on investments and acquisitions, media relationships, and the press release process

• Approve all public facing material produced by anyone at Onni Capital. Nothing goes out without passing through this function

Events and community

• Design and deliver the events programme, including the Onni Capital conference in Vancouver, founder dinners, industry mixers, panels with portfolio operators, and demo days

• Own event delivery from concept through execution, including budgets, timelines, vendors, sponsorships, guest lists, run of show, promotion, and post event reporting

• Build the sponsorship model, including partner firms as event sponsors and Onni's sponsorship of industry organisations

• Run influencer and affiliate partnerships, using Onni's hospitality and property assets as currency

• Manage the podcast and video series programme, including format, guest roster, production schedule, distribution, and performance, working with the Videographer and Content Producer

Marketing as a service

• Build and sell the marketing services line to Onni portfolio companies and external clients, including campaigns, positioning, creative, digital presence, and ongoing marketing programmes

• Scope engagements, define deliverables, build project plans, assign owners, set timelines, manage client expectations, and ensure work ships on time

• Set the rate card with the Technology Consulting Lead and the Controller and manage every engagement to revenue and margin targets

• Deliver marketing programmes for portfolio companies across construction, industrial services, technology, and data centres, each with a different audience and buying cycle

• Manage multiple client engagements concurrently without allowing deadlines, quality, scope, or communication to drift

• Report on consulting pipeline, revenue, margin, project status, campaign performance, and material risks

Project management and operating discipline

• Build and own the marketing operating system across Onni Capital and Panni Consulting, using clear project plans, owners, milestones, deadlines, budgets, and measures of success

• Maintain a single view of all active launches, campaigns, events, client engagements, content productions, and dependencies

• Run regular project reviews, identify blockers early, escalate decisions when required, and make sure commitments actually get completed

• Coordinate work across executives, portfolio companies, internal teams, agencies, freelancers, vendors, and external partners

• Prevent scope creep and unnecessary work. Projects should have a defined objective, owner, deadline, budget, and measurable outcome before significant resources are committed

Team

• Manage the Videographer and Content Producer and the Social Media Manager, set the content standard, establish priorities, and build the internal creative capability

• Direct the content engine so a single shoot produces material across long form video, short form, social, blog, and press

• Document brand standards, campaign playbooks, project templates, and operating processes so the work is repeatable

• Contribute to internal reviews, demonstrations, and Onni Capital events

What You Bring

• Six or more years in marketing, brand, communications, agency, or consulting environments, with meaningful ownership rather than execution against someone else's plan

• Demonstrated experience launching a brand or repositioning one, ideally from a standing start

• Strong project management capability. You can take an ambiguous objective, turn it into a workplan, coordinate multiple contributors, manage dependencies, and get the finished work out the door on time

• Evidence that you have successfully managed several substantial projects or client engagements at once without losing control of details, deadlines, budgets, or stakeholders

• Strong commercial instinct. You can connect marketing activity to pipeline and revenue, and you are comfortable being measured on it

• Real events capability. You have run events people actually wanted to attend, from concept through to the room being full

• Content and creative judgment across video, social, written, and event formats, with the ability to direct producers and creators rather than only brief them

• Public relations and media experience, including working with press and handling an announcement cycle

• Experience managing creative team members and getting good work out of them

• Demonstrated ability to use modern AI tools for content production, research, campaign development, project management, and analysis

• Strong writing. You can write a press release, a landing page, and an executive summary, and they should each sound different

• Comfort working in a small, fast moving team where you will build the process as you go

• High personal standards for accuracy, quality, ownership, organisation, and follow through

Nice to Have

• Experience marketing in financial services, private equity, venture capital, or professional services, where the audience is sophisticated and the claims must hold up

• Experience in real estate, construction, hospitality, or technology

• Experience running an agency or an in house team that served multiple internal clients

• Podcast or video series production experience

• Existing media and influencer relationships in Vancouver or nationally

• Experience with website development, SEO, paid acquisition, an