Account Manager - Programmatic
Description
The purpose of this role is to implement and execute Programmatic campaigns, Majorly using TTD & Dv360 platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Job Description
Key Responsibilities:
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Assist in the campaign setup, amendments , and creative check of programmatic advertising campaigns across various platforms.
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Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
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Work closely with senior team members to meet client's objectives.
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Pull reports from multiple platforms , analyze and update them on c ampaign performance reports.
Requirements – Must Have:
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3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
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Understanding and knowledge of DSPs ( e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms ( e.g. CM360, Flashtalking).
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Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required .
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Basic understanding of pixel and pixel management.
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Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
Requirements – Good to Have:
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Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required .
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Experience in an analytical, results-oriented environment with external customer interaction.
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Attention to detail and a sense of accountability is required .
Platform Experience: Must Have:
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3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes .
Additional Information
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Works as a member of the team and cross-functional teams
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Ability to lead/own internal & vendor meetings and communication.
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Have an aptitude for basic mathematical concepts
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Possess excellent verbal and written communication skills
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Ability to prioritize tasks and meet all deadlines while producing quality.
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Ability to aggregate and communicate data to support recommendations
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Ability to follow through on assigned tasks with minimal supervision
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Passion and curiosity for media, brands & digital activation
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Flexible to work across different time zones/shifts (including night shift)
Location
DGS India - Chennai - Anna Nagar Tyche Towers
Brand
Paragon
Time Type
Full time
Contract Type
Permanent