Associate Client Director, Social & Influencer

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

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About Edelman

Edelman is a global communications firm built on the belief that earned attention drives real impact. We help some of the world’s most ambitious brands earn trust, relevance and connection through ideas that live at the intersection of culture,   media   and technology.

In Australia, our Social & Influencer team sits at the   centre   of this approach — bringing together strategists, creatives, media   specialists   and storytellers to deliver work that is social by design and earned at its core.

We believe the best ideas   don’t   interrupt — they   participate   in culture, spark   conversation   and inspire action.

Role Overview

We’re   looking for an   Associate Client Directo r to lead one of our most exciting global sporting briefs, sitting at the heart of culture,   fandom   and real-time conversation.

This role is designed for a social-first leader — someone who understands how audiences behave, how content travels, and how to turn moments into momentum.   You’ll   lead the development of a dynamic, always-on social ecosystem while orchestrating high-impact campaign moments that cut through at scale.

As a senior leader in the Social & Influencer team,   you’ll   combine strategic thinking, creative   instinct   and operational excellence to deliver work that earns attention, drives   engagement   and delivers measurable impact — grounded in Edelman’s earned-first, integrated approach.

You’ll   also play a critical role in bringing together teams across Edelman Australia, ensuring seamless, integrated delivery across markets,   disciplines   and time-sensitive moments.

What   You’ll   Do

Build the Social Engine

• Develop and lead a 12– 18 month   social ecosystem strategy spanning hero moments and always-on content

• Define channel roles across TikTok, Instagram,   YouTube   and emerging platforms

• Create frameworks that allow content to scale, flex and respond in real time

• Ensure everything we do is culturally relevant, insight-led and built to travel

Lead Creator & Influencer Strategy

• Own the end-to-end creator ecosystem — from strategy and   selection   through to contracting and   optimisation

• Build meaningful partnerships with creators that feel authentic and culturally connected

• Continuously refine approach based on performance, platform   shifts   and audience   behaviour

Drive Content Excellence

• Oversee content calendars,   production   and approvals across a fast-paced, high-volume environment

• Ensure content is platform-native, creatively strong and delivered at pace

• Lead real-time content planning around key moments, reacting quickly and confidently when opportunities arise

Stay Ahead of Culture

• Bring a deep understanding of platform nuance and social   behaviour

• Spot trends early and know when (and how) to act

• Lead thinking on community engagement,   participation   and conversation

• Build strategies that turn passive audiences into active fans

Integrate Paid, Owned & Earned

• Partner with media teams to deliver smart paid amplification strategies

• Ensure content is   optimised   for performance across all channels

• Connect the dots between paid, owned and earned to   maximise   impact

Lead Clients with Confidence

• Act as a trusted senior advisor, providing clear, strategic counsel

• Bring calm, confident leadership in high-pressure, real-time environments

• Build strong relationships with senior stakeholders and guide decision-making

Lead Teams & Collaboration

• Lead a team of managers,   executives   and external creators

• Foster a collaborative, high-performing team culture

• Coordinate seamlessly with Edelman teams across Australia to deliver integrated work

• Coach and develop talent across all levels

Measure What Matters

• Own reporting across engagement, share of voice,   conversion   and sentiment

• Turn data into actionable insights and   optimisation   strategies

• Clearly   demonstrate   the impact of social and influencer activity

What You Bring

• 10+ years’ experience across social,   digital   or integrated communications

• Proven experience leading large-scale social and influencer campaigns

• Deep   expertise   across TikTok, Instagram,   YouTube   and emerging platforms

• Strong   track record   building and managing creator ecosystems

• Experience working in fast-paced,   reactive   or live environments

• Excellent client leadership and presentation skills

• Strong commercial mindset and delivery discipline

• Calm under pressure, decisive and solutions-focused

• A genuine passion for culture,   sport   and social storytelling

Why This Role is Different

• You’ll   be working at the   centre   of a global cultural moment

• The work is always-on, fast-moving and highly visible

• Success depends on speed,   instinct   and precision

• You’ll   shape how fans experience and engage in real time

• You’ll   lead a truly integrated, national team effort

Edelman is committed to creating equality and diversity in our workforce. We do not discriminate based upon race, religion, nationality, disability gender or age. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.