Strategy Director
Description
The purpose of this role is to manage senior strategists and planner/junior on day-to-day client strategy needs on a single account or group of accounts – guiding insight generation, creative briefs, selling narratives, strategic POVs and go-to market plans
Job Description
Job Description
Strategic Research & Insight Discovery
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Conduct market, industry, and consumer research.
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Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks.
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Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies.
Strategy Development & Campaign Narrative
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Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs.
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Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches.
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Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.
Cross-Functional Collaboration & Proposal Management
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Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions.
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Review, refine, and finalize pitch decks/proposals prior to major client presentations.
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Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process.
Client Engagement & Execution Alignment
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Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team.
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Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables.
Qualifications & Experience
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Bachelor’s degree in Marketing , Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI.
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Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts.
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Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks.
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High flexibility and strong openness to new thinking , modern approaches, and emerging channel s.
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Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams
Location:
Ho Chi Minh City
Brand
Dentsu Redder
Time Type
Full time
Contract Type
Fixed Term Contract (Fixed Term)