Employer Branding Manager
Description
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Own and drive employer branding initiatives across content, PR, events, social media, and internal communications.
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Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels.
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Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team.
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Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning.
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Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives.
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Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager.
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Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series.
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Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture.
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Support internal communications, including company updates, announcements, leadership communications, and culture initiatives.
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Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials.
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Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement.