Front End Developer Lead

We are seeking a seasoned Frontend Lead with deep Shopify platform expertise to spearhead our eCommerce storefront strategy across our multi-brand portfolio. In this role, you will own the end-to-end frontend architecture on Shopify Plus, lead a team of developers, and set the technical direction for building high-performance, scalable digital commerce experiences. You will work closely with eCommerce, merchandising, marketing, and operations leadership to translate business objectives into exceptional customer-facing solutions that drive conversion, revenue, and brand equity.

Key Responsibilities

Team Leadership & Management

• Lead, mentor, and manage a team of 3–4 frontend and Shopify developers, fostering a culture of technical excellence, ownership, and continuous learning.

• Drive agile ceremonies — sprint planning, standups, retrospectives — and ensure predictable, high-quality delivery.

• Establish and enforce coding standards, PR review processes, and documentation practices across the team.

• Serve as a technical escalation point, unblocking engineers on complex architecture and integration challenges.

Shopify Platform Architecture & Development

• Architect and oversee the development of Shopify Plus storefronts across multiple brands, optimizing for performance, scalability, and UX best practices.

• Lead the design and implementation of Shopify themes using Liquid, HTML5, CSS3, and JavaScript (ES6+), including custom sections and dynamic content blocks.

• Drive adoption of headless/composable commerce approaches where applicable, leveraging Shopify Storefront API with React.js / Next.js / TypeScript frontends.

• Build and govern custom Shopify Apps using Node.js to extend platform capabilities across the brand portfolio.

• Evaluate and guide technology selection for frontend tooling, frameworks, and third-party integrations.

Shopify APIs, GraphQL & Integrations

• Lead development of robust integrations using Shopify Admin API (REST and GraphQL) for catalog, orders, customers, inventory, and fulfillment operations.

• Architect Shopify Webhook-based event-driven integration patterns for real-time data flows with downstream systems.

• Design and manage product data pipelines between ERP/OMS and Shopify, including automated catalog, pricing, and inventory feeds in CSV, XML, and JSON formats.

• Ensure API integrations adhere to rate limiting, versioning, and error handling best practices.

Order Management & POS

• Own the technical integration between Shopify and Order Management Systems (OMS) — including order lifecycle workflows, fulfillment routing, returns, and exchanges.

• Lead implementation and optimization of Shopify POS across physical retail touchpoints, ensuring unified commerce across online and in-store channels.

• Collaborate with operations teams to support click-and-collect, ship-from-store, and inventory visibility features.

• Manage checkout customization using Shopify Functions, Checkout Extensions, and Checkout Scripts for promotions, discounts, and custom logic.

Payments & Checkout

• Oversee configuration and optimization of Shopify Payments, Shop Pay, and third-party payment gateway integrations.

• Ensure PCI-DSS compliance and security best practices across all payment workflows and checkout touchpoints.

• Lead integration with Buy Now Pay Later (BNPL) providers and gifting/loyalty platforms as needed.

Analytics, SEO & Tag Management

• Own the implementation and governance of Google Analytics 4 (GA4), Google Tag Manager (GTM), and multi-channel conversion tracking.

• Enforce technical SEO standards including structured data (JSON-LD), canonical tags, page speed optimization, and Core Web Vitals.

• Design and maintain GTM data layers, custom triggers, and attribution models in collaboration with the marketing analytics team.

Performance, Quality & DevOps

• Champion web performance engineering — Core Web Vitals, CDN configuration, image optimization, lazy loading, and caching strategies.

• Define and maintain CI/CD pipelines for Shopify theme and app deployments using Shopify CLI and GitHub Actions.

• Oversee QA processes for frontend — writing test plans, coordinating with QA engineers, and enforcing regression testing coverage.

• Monitor frontend reliability using APM/observability tools; drive RCA and remediation for production incidents.

Marketing & Social Commerce Integrations

• Lead technical integrations with email and SMS marketing platforms including Listrak, Klaviyo, and similar tools.

• Oversee social commerce integrations: TikTok Shop, Instagram Shopping, Facebook Catalog, and Pinterest Catalogs.

• Integrate and maintain tax automation platforms (e.g., Avalara, TaxJar, Vertex) with Shopify.

Required Qualifications

Experience

• 8+ years of hands-on frontend development experience with at least 5 years specializing in Shopify / Shopify Plus.

• Proven experience leading and managing a team of engineers in a direct or tech-lead capacity.

• Deep eCommerce domain expertise: order lifecycle, promotions, catalog management, checkout flows, customer accounts, and fulfillment.

• Demonstrated track record of delivering complex Shopify projects end-to-end in a multi-brand or enterprise environment.

• Experience working in an agile / scrum delivery model with cross-functional teams.

Technical Skills

• Expert proficiency in Liquid templating, HTML5, CSS3, and JavaScript (ES6+).

• Strong hands-on experience with React.js, Next.js, and TypeScript for headless / composable Shopify builds.

• Deep expertise with Shopify APIs: Admin REST API, GraphQL Admin API, Storefront API, and Webhooks.

• Hands-on experience with Shopify POS configuration, integrations, and unified commerce workflows.

• Solid experience with OMS integration patterns — order creation, fulfillment, returns, and inventory sync via Shopify APIs.

• Experience with Shopify Functions, Checkout Extensions, and Checkout Scripts for custom checkout logic.

• Working knowledge of Google Analytics 4, Google Tag Manager, and technical SEO fundamentals.

• Experience with social commerce integrations: TikTok, Instagram, Facebook, and Pinterest.

• Solid understanding of CI/CD, DevOps practices, and cloud hosting (AWS / GCP / Azure).

• Strong command of web performance optimization including Core Web Vitals and CDN configuration.

• Understanding of eCommerce security, PCI-DSS compliance, and GDPR / privacy requirements.

• Proficiency with version control (Git), code review practices, and branching strategies.

Nice to Have

• Experience with headless commerce frameworks (Hydrogen, Remix, or custom React SSR/SSG).

• Experience with OMS platforms such as Manhattan Associates, Fluent Commerce, IBM Sterling, or Salesforce OMS.

• Familiarity with A/B testing tools (Optimizely, VWO) and conversion rate optimization (CRO) strategies.

• Shopify Partner Certification or Shopify Plus Certification.

• Experience with Boomi, MuleSoft, or similar middleware/integration platforms for ERP connectivity.

• Background in luxury retail or multi-brand eCommerce portfolio management.

Leadership & Soft Skills

• Proven ability to lead, inspire, and grow a team of frontend engineers — balancing technical depth with people leadership.

• Strong stakeholder management skills with the ability to translate business requirements into technical architecture and delivery plans.

• Excellent verbal and written communication; able to present technical concepts clearly to non-technical audiences including marketing, merchandising, and executive stakeholders.

• Self-driven, detail-oriented, and comfortable driving clarity in ambiguous, fast-paced environments.

• Collaborative mindset with a track record of cross-functional partnership across product, design, marketing, and operations.

Passion for eCommerce technology and staying current with Shopify platform evolution, emerging frontend frameworks, and i