User Campaign Operations Manager

We are looking for an experienced and detail-oriented professional to join our regional team. This role will focus on planning, executing, and optimizing in-app campaigns across APAC markets, collaborating with cross-functional teams to deliver high-quality user experiences and drive business results.

Key Responsibilities

1. Activity Planning & Execution

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Plan and implement cross-market campaigns, promotions, and themed events on the APAC APP platform.

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Ensure alignment with business goals and campaign objectives.

2. Cross-Departmental Collaboration

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Coordinate closely with product, design, marketing, BI and local teams.

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Ensure seamless campaign execution with timely resource alignment.

3. Data Monitoring & Performance Tracking

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Track and analyze key activity metrics such as participation rate, conversion rate, and retention rate.

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Generate post-campaign performance reports and provide actionable insights.

4. User Feedback & Activity Optimization

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Collect and evaluate user feedback to improve campaign experience and efficiency.

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Continuously test and refine campaigns based on results and market trends.

5. Budget Management & Resource Planning

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Develop activity budgets and control spending within approved limits.

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Efficiently allocate resources to maximize impact.

Requirements

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Bachelor’s degree or above in Marketing, Business, or related field.

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3+ years of campaign operations, growth, or user operations experience (preferably in e-commerce, internet or mobile app industry).

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Strong analytical skills and experience with data platforms (e.g., Excel, Tableau, GA, internal dashboards).

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Proactive, detail-oriented, and able to manage multiple projects under tight timelines.

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Fluent in both English and Chinese for cross-market collaboration.