Senior Manager, Product Marketing - Platform Expansion
Description
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary
We are seeking a Senior Product Marketing Manager to help shape the future of commerce at PayPal, leading product marketing across some of our most innovative and rapidly evolving capabilities, including agentic commerce, crypto and stablecoins, and biometrics.
This is a high-impact role at the intersection of AI-powered commerce, emerging financial infrastructure, identity, and go-to-market execution. You’ll help define how innovations such as AI agents, digital assets, and biometric experiences create meaningful value for merchants, partners, and their customers.
You’ll translate customer and market insights into strategy, craft positioning that sets us apart, and drive launches that fuel adoption and growth. You’ll partner closely with Product, Sales, Marketing, Legal, Compliance, and regional teams to bring these emerging capabilities to market and help define PayPal’s role in the next generation of commerce.
Job Description
Essential Responsibilities
- Partner with Product, Marketing, and Sales teams to drive product commercial success
- Champion customer needs to ensure products address key pain points and deliver value
- Develop and execute go-to-market plans for new product launches and feature updates
- Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy
- Collaborate with client-facing teams to gather customer feedback and refine product positioning
- Support the launch of new markets and offers by coordinating with global and regional teams
- Lead the prioritization and execution of marketing campaigns to increase adoption and market share
- Provide expertise on product capabilities, value propositions, and best use cases
- Monitor product performance metrics and identify opportunities for growth and optimization
- Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies
Minimum Qualifications
- 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities & Preferred Qualifications
Your day-to-day
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Partner with Product, Marketing, and Sales teams to drive the commercial success of PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities .
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Champion customer needs to ensure emerging technologies address meaningful business problems and deliver clear value for merchants, partners, and their customers.
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Develop and execute go-to-market plans for new products, capabilities, use cases, and market expansions.
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Build a deep understanding of customer needs, markets, competitors, emerging technologies and use cases, and relevant regulatory landscapes to inform strategy.
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Collaborate with client-facing teams to gather customer and partner feedback and refine product strategy, positioning, and go-to-market priorities.
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Identify and prioritize high-value use cases for agentic commerce, AI-powered shopping and payments, digital assets, stablecoins, and biometric experiences .
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Develop differentiated positioning, messaging, and value propositions that translate complex and emerging technologies into clear, compelling business value.
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Lead the prioritization and execution of marketing programs that build category awareness, increase adoption, and support growth.
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Monitor product performance, market developments , and customer feedback to identify opportunities for growth and optimization.
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Drive commercial readiness through customer narratives, sales enablement, competitive intelligence, thought leadership, and cross-channel launch strategies.
Additional Responsibilities
Strategy
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Serve as the voice of the customer, translating insights from customers, partners, Sales, and the market into actionable recommendations for Product teams.
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Partner with Product teams to define compelling value propositions and shape product and business decisions across emerging areas such as agentic commerce, digital assets, and identity .
Go-To-Market
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Lead global go-to-market strategy for launches and enhancements across PayPal’s agentic commerce, crypto and stablecoin, and biometric capabilities.
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Partner with Sales and Marketing to create compelling narratives, build category understanding, scale enablement, and drive customer adoption.
Cross-Functional & Leadership
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Collaborate across Product, Sales, Marketing, Legal, Compliance, and regional teams to ensure consistent positioning and effective execution.
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Influence senior stakeholders and lead complex initiatives in fast-moving categories where technology, customer expectations, competitive dynamics, and regulation are rapidly evolving.
Preferred Qualifications:
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6+ years of product marketing, product management, management consulting, or related experience in payments, fintech, AI, crypto, SaaS, or enterprise technology (B2B SaaS).
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Proven track record of shaping product strategy and driving successful product launches in a global, cross-functional environment.
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Strong analytical and customer orientation, with the ability to translate data, customer insights, and market developments into strategy and execution.
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Excellent storyteller, with experience simplifying complex technologies and crafting clear, compelling narratives for business and executive audiences.
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Experience or strong knowledge in one or more relevant emerging technology areas — including agentic AI or agentic commerce, AI-powered shopping and payments, crypto, blockchain, stablecoins, digital identity, authentication, or biometrics — strongly preferred. Deep fintech, payments, or enterprise technology expertise combined with the ability to quickly develop subject-matter expertise m