Product Manager (Activation)
Description
Mayflower creates digital entertainment products used by millions of people worldwide. We combine technology, product thinking, and experimentation to build experiences that engage a global audience and shape the future of online entertainment.
Job Responsibilities
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Build and own the product roadmap for activation stream, taking ideas and concepts for new comers conversions through validation, launch, measurement, and iteration.
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Define and measure product and activation success, using data and analytics to inform priorities and evaluate impact.
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Champion best practices for data management, analytics, and user experience within the segment of new comers.
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Lead constant analysis and optimization of main new comers conversion flows for different segments, leveraging personalization and localization to improve efficiency.
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Work closely with the core product teams to identify business opportunities and deliver them in relevant ways for new comers segment.
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Operate with an agile, iterative mindset and use rapid experimentation to prototype, test and optimize our product offering for new comers across different behavior cohorts.
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Clearly articulate product strategy, priorities, and tradeoffs to stakeholders and leadership, driving alignment and informed decision-making.