Polk Audience Applications Product Manager

We’re hiring a product lead for our  Polk Audience application products  focused on  automotive dealership and retail marketing experiences . This role owns how automotive retailers and their partners  discover, understand, package, and activate  audiences—turning complex automotive data signals into clear strategies and ready-to-use audience packages.

A core component of this role is developing  Generative AI-powered capabilities  that help users quickly identify  addressable markets  and uncover  high-value marketing opportunities  within an evolving  audience taxonomy

Key Responsibilities

Product Strategy & Roadmap (Audience Applications)

• Own the vision, roadmap, and day-to-day execution for audience application products serving  dealerships, dealer groups, OEM retail teams, and automotive retail marketers .

• Define end-to-end workflows for users to  explore audiences, size opportunities, build/choose packages, and take action

• Partner with stakeholders across sales, customer success, data science, and engineering to align priorities and deliver measurable outcomes.

Automotive Audience Strategy & Packaging

• Build and evolve  automotive audience strategies and packages  tailored to dealership/retail use cases, available through an ecommerce platform

• Define and maintain a scalable  audience taxonomy  and packaging framework (naming conventions, inclusion logic, guardrails, tiering, refresh cadence).

• Collaborate with data science to ensure audiences are  performant, explainable, and measurable , and that packaging choices map to real-world dealer objectives and budgets.

• Create enablement artifacts (internal and customer-facing) that clarify  what each package is for , when to use it, and what “good” performance looks like.

• Establish guardrails for responsible AI and privacy-safe output in partnership with legal/privacy and security teams.

• Run user research with dealerships/retail marketers and translate insights into product improvements.

• Lead cross-functional delivery across engineering, data science, design, privacy/legal, product marketing, and customer-facing teams.

• Coordinate releases, stakeholder updates, and roadmap communication; manage tradeoffs across speed, quality, and compliance.

Required Qualifications

• 2+ years of product management experience in  martech/adtech , data products, analytics platforms, or audience/segmentation tools.

• Strong understanding of  automotive retail/dealership marketing  use cases (in-market targeting, conquest, retention/service, lifecycle marketing).

• Proven ability to translate complex data into  simple, decision-oriented user experiences  and product packaging.

• Experience delivering AI/ML-powered product features (recommendations, insights, natural-language interfaces, decision-support tools).

• Strong communication skills—able to align diverse stakeholders and influence outcomes without direct authority.

Preferred Qualifications

• Experience building self-service planning tools (audience builders, campaign planners, market sizing, opportunity scoring).

• Familiarity with responsible AI practices (evaluation, hallucination mitigation, policy controls, human-in-the-loop design).

• Exposure to dealer advertising workflows and platforms (agency processes, co-op constraints, local market planning, CRM/marketing automation integrations).

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

It is the policy of Mobility to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Mobility will provide reasonable accommodations for qualified individuals with disabilities.