Director of Merchandising

About Comfrt:
Comfrt LLC is the fastest growing ecommerce brand built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle, we are obsessed with our customer and dedicated to building the ultimate comfort brand ecosystem.

About the Role:
Comfrt is expanding internationally, opening retail stores, and continuing to scale our e-commerce business. We are seeking a Director of Merchandising to lead our global merchandising strategy and bring analytical discipline, market intelligence, and omni-channel expertise to the business. This role sits at the intersection of product, analytics, and market insight.

As the Director of Merchandising , you are the chief analytical architect of our global product strategy. You translate complex market signals, consumer trends, and business performance into a cohesive roadmap that balances brand vision with commercial rigor. Serving as the primary strategic partner to Product Development, you provide the data-driven framework that guides innovation and shapes the product roadmap. You ensure that every product innovation translates into a disciplined, high-performing assortment that scales across markets.

This is a hands-on leadership role. The ideal candidate is comfortable rolling up their sleeves and engaging in the details of product development execution while maintaining a high-level strategic view of category growth and product direction.

Key Responsibilities

Global Merchandising Strategy

• Develop and lead the global merchandising strategy across e-commerce, retail stores, and international markets.

• Maintain strong awareness of fashion trends, cultural shifts, and evolving customer preferences

• Translate product roadmaps, trend intelligence, and performance data into cohesive assortment strategies.

• Define SKU architecture, segmentation, and depth across categories and channels.

• Build pricing frameworks and margin structures in collaboration with Finance, Buying and Product that support sustainable growth.

Assortment & Lifecycle Ownership

• Own Product Lifecycle Management: Make final, data-driven decisions on style exits and carryovers based on sales performance and financial results.

• Ensure the right product mix, depth, and timing across DTC, retail, and international distribution.

• Develop channel-specific assortment strategies as the company expands globally.

• Partner with Product Development to pressure-test line plans through data and market insights.

• Guide seasonal and long-range assortment planning aligned to financial targets.

Data & Performance Leadership

• Own global analysis of sell-through, margin performance, and inventory productivity.

• Lead end-of-season reviews and in-season performance insights to inform future strategy.

• Translate analytics into clear, actionable insights for Product, Creative, Marketing, and Executive teams.

• Partner closely with Buying and Supply Chain to ensure inventory discipline and demand alignment.

Trend & Market Intelligence

• Maintain strong awareness of consumer trends, cultural shifts, and competitive dynamics.

• Apply trend insights through the Comfrt lens to inform merchandising strategies.

• Identify category opportunities and whitespace within the market.

Cross-Functional Collaboration

• Serve as a key strategic partner to Product Development, Design, Marketing, Planning, Retail, and Supply Chain.

• Align merchandising strategy with marketing campaigns, product launches, and brand storytelling.

• Provide data-driven insights that help inform product roadmap and category evolution.

• Present merchandising strategies and performance insights to leadership.

Who You Are:

• Experience: 12+ years of merchandising experience within fashion, apparel, or lifestyle brands, ideally with experience in both high-growth startups and larger brands.

• Bachelor’s degree in business, Merchandising, or a related field.

• Leadership: Proven experience operating at the Director level or higher, scaling businesses across multiple markets.

• Ability to balance strategic category leadership with the day-to-day operational details required to bring product to market

• Omni-channel Expert: Deep expertise in e-commerce with experience supporting physical retail expansion.

• Analytical Powerhouse: Advanced capability in both e-commerce and retail metrics; you are comfortable making hard calls based on financial data.

• Commercial Acumen: Strategic thinker who balances brand vision with disciplined commercial decision-making.

• Growth Mindset:  Possesses a growth-oriented mindset—constantly identifying whitespace, translating insights into opportunities, and building clear strategies to expand the category.

• Collaborative: A humble, team-oriented leader who builds strong partnerships across the organization.

Why Join Comfrt?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.

• Work in a supportive, creative environment where your ideas and growth are valued.

• Enjoy Comfrt benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on all Comfrt products!

• Join a passionate team making an impact on exciting projects, all while enjoying the flexibility and collaborative support of a fully remote environment.

Comfrt is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.