Director, Marketing Integration & Operations - Wharton Executive Education

University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

Posted Job Title

Director, Marketing Integration & Operations - Wharton Executive Education

Job Profile Title
Director C, Business and Finance, Communications and Marketing

Job Description Summary
Wharton School Overview
Founded in 1881 as the world’s first collegiate business school, the Wharton School of the University of Pennsylvania is shaping the future of business by incubating ideas, driving insights, and creating leaders who change the world. With campuses in both Philadelphia and San Francisco, Wharton has over 850 staff, a faculty population of more than 235 renowned professors, and 5,000 undergraduate, MBA, executive MBA, and doctoral students. Each year 13,000 professionals from around the world advance their careers through Wharton Executive Education’s individual, company-customized, and online programs. More than 104,000 Wharton alumni form a powerful global network of leaders who transform business every day. Wharton is home to a dynamic community of staff, bringing a wide range of skills, experiences, and perspectives. To learn more, visit www.wharton.upenn.edu.

Department Overview
Wharton Executive Education Marketing supports the growth, visibility, and customer experience of Wharton Executive Education's portfolio, including Open Enrollment, Wharton Online, and Custom Programs. The team partners across program, revenue, business development, digital, creative, content, lifecycle, and analytics functions to build awareness, generate demand, and support enrollment and organizational growth.

Position Summary
Wharton Executive Education is seeking a Director, Marketing Integration & Operations to keep cross-functional marketing work aligned across a complex, multi-portfolio organization. This role helps translate portfolio priorities into clear launch plans, campaign timelines, optimization processes, stakeholder updates, and decision-ready views of performance and budget.

The Director leads through planning, coordination, and follow-through rather than owning a single marketing channel. The role partners closely with leaders across Marketing's functional areas, including Performance Marketing, Content & Communications, Creative, Digital Experience, Multimedia, and Marketing Automation & Lifecycle Operations, as well as external agencies and internal stakeholders. Working under the direction of the Senior Director, the Director helps connect priorities, plans, performance insights, budget inputs, and open decisions so teams have clear direction and leadership has visibility into progress, risks, and tradeoffs.

The role is designed to support functional leaders by creating shared visibility, clarifying ownership, and keeping work moving from planning through launch and ongoing improvement. It helps the team move from insight to action by facilitating agreement on next steps, tracking follow-through, and escalating unresolved decisions to the Senior Director when needed.

Job Description

Job Responsibilities

Launch, Campaign Planning, and Operating Rhythm

• Establish and maintain shared planning tools, calendars, templates, and workflows that create a common view of launches, campaigns, priorities, decisions, and next steps.

• Facilitate cross-functional launch planning for new programs and priority campaigns, including timelines, milestones, dependencies, owners, approvals, and readiness activities.

• Maintain an integrated launch and campaign calendar across paid, web, email/lifecycle, content, creative, social, multimedia, and analytics-related workstreams.

• Partner with functional leaders and program teams to confirm inputs, clarify handoffs, identify decision points, and improve planning practices while allowing functional areas to maintain specialized workflows where needed.

Optimization and Continuous Improvement

• Facilitate regular optimization reviews with functional leaders and agency partners, connecting performance inputs across channels and surfacing opportunities, risks, and dependencies.

• Help translate channel-level recommendations into agreed next steps, owners, timing, and decision points.

• Track follow-through on performance-driven improvements, including creative rotation, landing page updates, nurture adjustments, tracking fixes, and related campaign refinements.

• Escalate unresolved decisions, resource constraints, or priority tradeoffs to the Senior Director when needed.

Performance and Budget Visibility

• Integrate channel-level performance inputs into clear cross-portfolio views that help explain what is planned, what is working, where there are risks, and what decisions are needed.

• Partner with functional leaders, analytics resources, and agency partners to shape performance narratives for leadership and stakeholder updates.

• Support budget visibility in partnership with Performance Marketing and the Senior Director, including planned spend, pacing, tradeoffs, and budget-related decision points.

• Help connect performance insights and budget context to campaign planning, optimization discussions, and leadership recommendations.

Partner, Vendor, and Stakeholder Coordination

• Help keep timelines, dependencies, and deliverables aligned across external partners supporting launches, optimization, analytics inputs, budget visibility, and campaign support work, in partnership with the appropriate functional or vendor owner.

• Support functional leaders in scoping conversations by clarifying objectives, deliverables, timing, review cycles, measurement needs, and budget implications.

• Support communication with program teams, revenue/BD colleagues, and other internal stakeholders when launch or campaign support materials are required, ensuring the appropriate functional leaders remain engaged and visible.

• Help prepare clear updates for both leadership and cross-functional working teams, summarizing progress, risks, dependencies, decisions needed, upcoming milestones, and agreed next steps.

Process Improvement and Team Enablement

• Identify opportunities to reduce duplicative work, improve handoffs, and make shared information easier to access across the Marketing team.

• Recommend practical improvements to planning, communication, project management, and reporting processes as team needs evolve.

• Maintain lightweight playbooks, templates, and reusable tools that improve consistency and speed over time.

• Support onboarding and adoption of new planning practices so functional leaders and team members can work with greater clarity and fewer one-off status requests.

Other duties and responsibil