O2O APAC Performance Marketing Manager
Description
The O2O Performance Marketing Manager will drive Chagee’s regional performance marketing across APAC, with a strong focus on optimizing ads primarily within major food delivery platforms (e.g., Grab, Foodpanda, ShopeeFood, GoFood). You will own end-to-end ads performance, ensuring high ROAS and efficient budget use across markets.
This role blends strategic planning , data-driven optimization , and hands-on execution , working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency
Key Responsibilities
Performance Marketing & Platform Optimization
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Lead and optimize ads primarily on food delivery platforms across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).
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Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.
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Drive ROAS-focused budget allocation by market, platform, store, and campaign type.
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Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).
Daily Monitoring & Performance Management
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Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.
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Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.
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Tracking of ADS Spending & maintaining regional dashboards and ensuring data accuracy across all platforms.
Experimentation & A/B Testing
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Run A/B tests across creatives, audiences, bidding strategies, store clusters, and delivery platform formats.
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Pilot new ad products launched by food delivery partners and create playbooks for scale.
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Document learnings to standardize optimization frameworks across markets.
Cross-Market Collaboration
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Partner with country marketing teams to ensure accurate setup and execution of platform campaigns.
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Provide training and best practices for GrabAds, Foodpanda Ads, and other local platform ad systems.
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Coordinate with HQ (Product, Analytics, Ops) to ensure tracking and store-level data accuracy.
Reporting & Insights
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Deliver structured weekly and monthly performance updates for leadership.
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Translate platform analytics into actionable budget and optimization recommendations.
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Ensure consistent performance measurement across all APAC markets.
Experience & Skills
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5+ years’ experience in digital performance marketing , with strong exposure to ecommerce and food delivery platform advertising .
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Experience managing campaigns on delivery platforms, marketplaces, or other digital advertising channels .
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Solid understanding of performance funnels of food delivery platforms , store-level attribution, and platform optimization levers (bidding, store clusters, time-of-day, targeting).
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Proven track record of driving high ROAS and improving cost efficiency across campaigns.
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Experience managing cross-channel campaigns (Meta, Google, TikTok) that complement platform-level performance.
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Strong analytical skills to interpret performance data, identify trends, and optimize campaigns.
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Demonstrated ability to design and run A/B tests across creatives, audiences, and bidding strategies.
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Ability to balance strategic planning with execution across multiple markets.
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Proficiency in Python or SQL for data analysis is a plus.
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