Senior Marketing Manager, Smart Supply (Ad Curation)
Description
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Own the Smart Supply marketing strategy and its execution end to end, across PR, content, field, events, and community, shaping the direction rather than only delivering against it.
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Build and run a PR and thought-leadership program (bylines, press commentary, podcasts, webinars) that positions Smart Supply as a credible voice in supply and ad curation.
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Develop partner- and client-fronted stories and case studies, with named clients and partners, that earn independent trade coverage.
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Drive field and event marketing, including partner activations, industry dinners, and securing speaking slots at priority events.
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Deepen community and industry presence, including industry bodies (e.g. IAB working groups) and the insider media ecosystem.
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Lead go-to-market for upcoming Smart Supply product launches, in close partnership with Growth and Strategy.
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Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome-led narratives across all channels.