Product manager (Bonus and Gamification)
Description
Our client is an international product-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region and are now taking their success worldwide.
We are currently looking for a Bonus & Gamification Product Manager.
📋 Key responsibilities and your contribution
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Own and develop the gamification product strategy across multiple brands and GEOs.
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Design, launch, and optimize gamification mechanics aligned with business and product goals, including tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
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Build and manage the Gamification & LiveOps calendar, aligned with Acquisition, CRM, and Retention strategies.
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Adapt mechanics, rewards, thresholds, and campaign frequency to specific GEOs and player segments.
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Measure gamification performance end-to-end, including engagement, activation, retention, revenue, incremental impact, and ROI.
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Design and run A/B tests and holdout/control-group experiments to continuously improve campaign effectiveness.
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Identify underperforming mechanics and make data-driven decisions on optimization, redesign, or discontinuation.
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Work cross-functionally with Product, Casino, Sportsbook, CRM/Retention, VIP, Analytics, and Engineering teams.
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Translate business and player needs into clear, prioritized product requirements and identify gaps in platform capabilities.
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Establish campaign setup, QA, measurement, and post-campaign analysis standards, documenting best practices and processes.
📚 Your qualifications
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3+ years of experience in Gamification, LiveOps, CRM, Retention, or Product roles within iGaming.
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Hands-on experience designing, configuring, and launching casino gamification mechanics such as tournaments, missions, challenges, lotteries, loyalty programs, prize drops, wheels, and loot boxes.
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Strong understanding of bonus structures, wagering requirements, tournament logic, loyalty progression, player engagement, and retention mechanics.
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Strong analytical skills with the ability to independently evaluate gamification performance and ROI.
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Experience measuring incremental impact using control/holdout groups.
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Proven experience managing campaigns end-to-end, from concept and setup through launch, analysis, and optimization.
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Strong understanding of iGaming product and business metrics.
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Ability to work effectively in cross-functional teams and translate business/player needs into clear product requirements.
➕ Nice to have
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Experience with A/B testing of promotional mechanics and campaigns.
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Experience working across multiple brands and GEOs.
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Understanding of Tier 3 markets and player behavior.
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Experience working directly with casino game providers.
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Experience building or improving gamification products/platforms, rather than managing campaigns only.
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Experience establishing gamification processes, standards, and reporting from scratch.
Benefits
⭐ Time Off & Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.
⭐ Health & Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check-ups, mental health services, or gym access.
⭐ Education & Development: Internal and external training, industry events, language courses, and professional service subscriptions.
⭐ Workspace & Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).
⭐ Work Environment & Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.