VP, Campaign Planning & Operations, CNN Marketing

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Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on  Instagram  and  X !

Your New Role...

CNN Marketing is seeking a strategic, highly collaborative, and dynamic   VP,   Campaign   Planning   & Operations   to lead the   planning and execution   of holistic   marketing campaigns. Reporting directly to the   Head of Marketing , this executive will serve as the critical   cross-functional   bridge and   own the end-to-end marketing campaign   operati ng   model   that   connect s   all   marketing verticals .

Crucially, this role will serve as the central   point   for   cross - functional   planning   and execution   for complex   marketing   campaigns   and operational modernization ,   driving internal efficiency   and alignment .   This includes   standardiz ing   workflows, upgrad ing   campaign   documentation   and knowledge sharing , and actively champion ing   the integration of cutting-edge automation and AI efficiency tools across the marketing organization.

As a member of the marketing leadership team, this role is accountable for driving   marketing effectiveness   in partnership with brand and growth team   leads , ensuring campaigns deliver   measurable business   outcomes with executional   excellence and   rigor .

Your Role Accountabilities...

Campaign Orchestration & Integration

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Campaign Prioritization:   Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads   and content leaders   to define clear, data-backed criteria for prioritization and manage and communica te rolling updates.

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Integration Across Functions :   Act as the primary touchpoint to unify   marketing vertical s   to   ensur e   on-strategy   and   on - time   campaign execution.   Ensure   full coordination   across teams, maintaining alignment from planning through optimization.

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Holistic Campaign Planning:   Oversee campaign planning architecture, ensuring   all marketing   verticals   are   fully synchronized from brief to execution   to   post-mortem .   Define and enforce   standardized campaign timelines and key milestones across all initiatives to   deliver   coordinate d , on-time execution.

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Cross- Functional Governance:   E stablish and lead structure d   governance forums (e.g. campaign readiness reviews, weekly orchestration meetings , etc. ) to drive alignment and mitigate risk.

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Approvals & Decisioning:   Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.

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Delivery Excellence:   Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.

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Post -Mortems:   Lead standardized post-campaign reviews to capture process and   key   learnings, improve future planning, and drive continuous performance improvement.

Team   Leadership

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Team Management:   Build and scale the   C ampaign   P lanning and   O perations function over time,   including   clearly defining existing and new functions ,   day -to-day team management , active mentoring, and career growth opportunities.

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Resource   Planning:   Continually assess   team   bandwidth and capacity   with respect to integrated campaign planning   and execution , working with   Head of Marketing   and Marketing Leads   to   assess known gaps and   support shifting business priorities .

Operational Excellence, Standards & AI Innovation

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Ways of Working:   Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensure   teams   move in lockstep   to accomplish shared goals and exceed business KPIs.

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Performance Benchmarks:   Define and enforce   operational   KPIs and performance benchmarks to ensure consistency and accountability.

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Strategic Documentation:   Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems to ensure consistency, clarity, and executive-ready quality across all team outputs.

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AI -Driven   Planning &   Efficiency Tools:   Lead the exploration, onboarding, and adoption of modern AI-driven   operational   tools   for marketing team   productivity . Empower the team to automate repetitive workflows,   optimize   resource management, and scale campaign execution through emerging technology.

• Single Source of Truth:   Establish a centralized campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth.   S et up   unified   marketing repository   and   optimize   creative and media workflows to enable consistent   planning ,   execution,   and reporting.

Qualifications & Experience...

• 12+ years of   progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.

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Hands-on   operational   management   of   paid   media   campaigns   and /or   owned and operated   marketing   channels .

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Proven track record of managing complex,   high-profile   campaign s   and building long-range marketing calendars or promotional roadmaps.

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Ability to   prioritize   team   workload   based on   known or   potential   contribution to   business   objectives.

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Demonstrated experience driving   operational transformation   within complex, matrixed organizations,   including rewriting organizational workflows, scaling   marketing   structures, and rolling out new enterprise   tools .

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Experience operating across integrated marketing ecosystems, including brand, media, digital, social,   and content production.

Skills & Competencies

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Operational Modernizer:   Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.

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AI & Tech-Forward Mindset:   Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.

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Diplomacy & Influence:   High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling   strategic and   creative output.

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Enterprise Operator:   Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.

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Commercial Acumen:   Strong understanding of marketing invest ment, budget management, and ROI measurement to inform prioritization and decision-making.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along wit