Coordinator, Marketing

Job Location

Las Vegas North Premium Outlets

PRIMARY PURPOSE

The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

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Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.

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Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.

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Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.

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Adhere to policies and procedures related to each marketing department initiative within the center.

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Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.

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Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.

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Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.

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Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.

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Actively participate in community-centric events, networking, and community outreach efforts.

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Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.

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Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.

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Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.

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Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.

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Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

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Assist in the preparation of contracts and purchase orders.

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Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.

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Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.

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Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.

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Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows.

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Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.

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Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.

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Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.

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Track and analyze tourist traffic, including groups and free independent travelers.

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Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.

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Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.

MINIMUM QUALIFICATIONS

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College degree preferred

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3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting

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Knowledge of retail management, marketing, tourism, social media or communication

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Ability to handle multiple projects simultaneously

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Well-developed oral and written skills

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Sound fiscal management and budgeting skills

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Excellent word processing, Excel, and Power Point skills

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Flexibility to work varied schedules including weekends and evenings

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Bilingual is a plus