Marketing Manager - India

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

About OutSystems

At OutSystems, we are accelerating digital transformation globally by empowering organizations to build enterprise-grade applications quickly and efficiently. As our presence in India continues its rapid expansion, we are seeking a highly strategic, creative, and data-driven Marketing Manager to join our dynamic team.

This role is a premier opportunity for a seasoned B2B marketing professional who wants to elevate their career by combining regional autonomy with global scale, driving the demand generation engine that will shape the future of India's vibrant enterprise and Global Capability Centre (GCC) landscape through our AI-powered development platform.

Position Overview

Role Title: Marketing Manager - India

Location: Bengaluru, India (Hybrid)

Employment Type: Full-time, Permanent

Language Requirements: Business-level fluency in English is mandatory; proficiency in Hindi or other regional languages is advantageous for local market nuances.

As the Marketing Manager for India , you will be the commercial catalyst for our region. Sitting within the APAC Demand Generation team and reporting to the Senior Director of Demand Generation (APAC), you will be responsible for developing and implementing end-to-end marketing strategies that generate high-quality leads and drive revenue for the Indian business.

We are looking for a marketing leader who bridges the gap between strategy and execution. You will act as the vital linchpin between the India Sales Leadership team and our global/regional marketing functions, seamlessly adapting global frameworks into highly impactful, hyper-localized programs that resonate with Indian IT leaders and decision-makers.

Key Responsibilities

As the Marketing Manager for India, you will take ownership of the regional marketing roadmap, orchestrating campaigns that build our brand and directly fill the sales pipeline.

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Strategic Planning & Alignment: Build and own the comprehensive regional marketing plan. Collaborate deeply with the APAC Demand Gen leader and the India Regional Vice President to align marketing initiatives with core business goals and sales priorities.

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Multi-Channel Campaign Execution: Design and implement persona- and industry-specific campaigns. Orchestrate a diverse mix of tactics including physical and digital events, executive roundtables, Account-Based Marketing (ABM), email nurtures, and community marketing.

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Localization & Global Synergy: Work in tandem with global program teams to execute the "local flavor" of global campaigns. Localize messaging, digital properties (website, landing pages), and assets to optimize SEO/AEO for the Indian market.

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Partner & Ecosystem Marketing: Collaborate closely with regional Partner Managers to increase local brand awareness, drive joint partner pipeline, and support partner enablement through tailored campaign toolkits.

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Budget & ROI Management: Take full ownership of the regional field and partner marketing budget. Rigorously track program spending, assess campaign effectiveness, and continuously optimize for maximum Return on Investment (ROI).

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Data-Driven Reporting: Provide regular, detailed reporting on pipeline health and marketing analytics (lead funnel, account engagement) to regional leadership, driving corrective actions to ensure demand generation targets are met.

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Customer Advocacy: Partner with the Corporate Communications team and local agencies to craft compelling local customer success stories that resonate in the Indian market.

Qualifications

We are looking for a highly results-focused, energetic professional who combines strong commercial acumen with a deep understanding of the B2B technology sales process in India.

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Professional Experience: 8+ years of experience in Field Marketing, Demand Generation, or a related B2B marketing role, specifically within the IT/Software (SaaS/PaaS) industry in India.

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Market Expertise (GCC Focus): Proven experience marketing to Global Capability Centres (GCCs) or running GCC-focused marketing programs is a massive advantage, given their critical and growing significance within India's enterprise ecosystem.

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Campaign Mastery: Demonstrated experience building and executing multi-channel marketing programs to drive pipeline, with hands-on expertise in ABM, event management, and digital content adaptation.

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Stakeholder Management: Exceptional collaboration and stakeholder management skills. The ability to confidently present to cross-functional leaders, absorb feedback gracefully, and align local sales teams with global marketing directives.

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Analytical Rigor: Highly analytical mindset with prior experience managing end-to-end budgets and reporting on complex marketing KPIs to senior leadership.

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Drive & Agility: A self-starter with a growth mindset. Adept at working independently on multiple projects in a fast-paced environment, acting with urgency, and demonstrating an energetic, resourceful attitude.

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What We Offer

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Competitive Compensation: A highly competitive base salary paired with a performance-driven bonus structure aligned with regional pipeline and revenue goals.

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Health & Wellness: Comprehensive healthcare coverage for you and your dependents.

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Financial Security: Statutory retirement benefits including generous Employee Provident Fund (EPF) and Gratuity contributions in full compliance with Indian labor laws.

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Work-Life Balance: Flexible working hours, a hybrid work environment, and generous paid time off (PTO) including observance of all major Indian public holidays.

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Continuous Growth: Dedicated budget and resources for continuous career development, certifications, and ongoing learning within the fast-paced SaaS marketing space.

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Global Culture: The opportunity to be a pivotal leader in a high-growth, global organization, collaborating within a diverse, inclusive workplace culture that champions innovation and autonomy.

More about OutSystems

OutSystems is a leading AI Development Platform built for the enterprise. Global organizations trust OutSystems to rapidly build mission-critical apps and agents, modernize legacy processes with agentic systems, and govern their entire AI portfolio across complex regulatory environments, all on one unified platform.

As the future becomes agentic, our customers need us now more than ever. While AI has opened the door to extraordinary possibilities, most large organizations find themselves stuck on one side of the "enterprise gap" because AI by itself doesn't solve their complex use cases and business challenges. OutSystems bridges the "enterprise gap" by combining the speed of generative AI with a deterministic, enterprise-grade framework. We provide the tools for teams of any size to deliver high-quality, reliable AI solutions that drive real business impact.

We are looking for passionate, talented, and motivated people to join us as we empower organizations to build, deploy, and scale the next generation of enterprise software. While we are leading the charge into the agentic era, our mission is broader: we are the platform enterprise leaders trust to evolve their entire business, accelerating innovation through secure, governed human-AI collaboration.

OutSystems is a global company, with more than 900k developer community members, 1,700 employees, more than 600 partners, and thousands of active customers in over 75 countries and across 21 industries. Founded in 2001, OutSystems now has offices in the United States, United Kingdom, the Netherlands, Portugal, Germany, the UAE, Japan, Hong Kong, Malaysia, Australia, India, and Singapore, and  includes a thriving, worldwide community of remote employees.

Our customers are some of the world's most recognizable brands across diverse industries— such as Toyota, Heineken, Bosch, KeyBank, and UCLA—who tr