APAC Marketing Campaign Manager

Job Overview

The APAC Marketing  Manager  role serves as the  strategic marketing partner for assigned APAC markets, providing guidance and support to local marketing teams in planning, executing and optimising marketing campaigns.

This role helps strengthen campaign quality and business performance by providing strategic recommendations, facilitating cross-functional alignment, identifying optimisation opportunities, and sharing regional best practices.

This role works closely with Brand Planning / Creative,  PR , Media, User Operations ( CRM ), Supply Chain and other cross-functional teams to ensure local campaigns are commercially effective while remaining aligned with regional brand objectives.

Key Responsibilities

Campaign Planning  & Advisory :

• Partner  with assigned local marketing teams to develop robust campaign plans that align with regional brand strategy and local business objectives

• Act as a trusted advisor throughout campaign planning and execution, providing strategic recommendations, constructive challene and guidance to improve campaign effectiveness

• Review campaign proposals and plans, identifying risks, gaps and opportunities for optimisation before launch

Market Performance & Optimisation:

• Monitor campaign performance across assigned markets and identify opportunities to improve effectiveness through data-driven recommendations

• Track market performance and proactively identify trends, opportunities and areas that might require intervention

Cross-functional Collaboration:

• Partner  with regional Brand Planning / Creative,  PR , Media, Supply Chain, User Operations and other functions to facilitate alignment and ensure local market needs are considered

• Support markets in navigating cross-functional dependencies and resolving execution challenges where required

Knowledge Sharing:

• Identify and share successful campaign strategies, innovations and learnings across APAC markets to elevate overall marketing capabilities

• Promote  consistency  in campaign planning processes, measurement frameworks and marketing best practices

• Leverage consumer insights and competitive trends to advise local teams on campaign opportunities

Performance Reporting:

• Consolidate campaign performance across assigned markets and prepare regular business reviews highlighting key  insights , trends, successes and recommendations

• Present findings and strategic recommendations to regional stakeholders and market teams

Preferred Skills

• Strong communication and interpersonal skills, with demonstrated ability to influence cross-functional stakeholders and drive alignment without direct reporting authority

• Strong analytical skills, with experience interpreting campaign performance and translating  insights  into actionable recommendations

• Familiarity with marketing performance metrics, consumer  insights  and campaign measurement frameworks

• Proven ability to manage multiple campaigns and meet deadlines

• Exposure to different stages of market maturity, including both established and developing markets

• Experience working with diverse cultural and consumer landscapes across Southeast Asia and/or North Asia

• Background in the F&B, retail,  FMCG  or consumer-facing industries

• Self-starter and team player