Director, Public Relations and Corporate Communications, Americas
Description
About Four Seasons
Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.
About the location
Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 130 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.
Director, Public Relations and Corporate Communications, Americas
As the public relations and corporate communications lead for the Americas, this role provides strategic leadership, counsel and functional direction to property Directors of Marketing and Public Relations (DPRMs) across the region. As an integral member of the global Public Relations and Corporate Communications Centre of Excellence, the Director advances high-impact initiatives that strengthen brand awareness, preference and reputation, while differentiating Four Seasons across the Americas.
Working closely with the Americas Commercial team and global Centres of Excellence, this role integrates communications into regional commercial priorities and serves as a regional brand steward, ensuring storytelling, partnerships and collaborations align with brand standards, protect reputation and support shared business objectives. The role leads regional brand storytelling, media relations, executive profiling, agency partnerships, issues and crisis communications, and communications and strategic support for new openings and enhancements. It also provides strategic oversight of property collaborations and partners closely with Marketing on relevant integrated campaigns and social media activity.
The successful candidate will be a strategic and collaborative communications leader with broad experience across public relations, corporate communications, reputation management, media and influencer relations. They will have demonstrated experience leading multi-market initiatives, managing agency partners and complex projects, establishing KPIs and driving accountability within a matrixed organization.
The candidate will understand the luxury market and customer, demonstrate strong commercial and reputational judgment, and act as an effective brand steward and trusted advisor to senior leaders and property teams. Exceptional leadership, writing, presentation, relationship-building and influencing skills are essential, along with the ability to manage multiple priorities.
Key areas of responsibility include, but are not limited to
- Provide strategic counsel, functional leadership and ongoing guidance to property DPRMs, helping properties develop effective communications strategies that strengthen brand awareness, preference and reputation.
- Support the recruitment, interviewing, selection and onboarding of new property DPRMs, partnering with property and regional leadership to assess functional expertise, ensure alignment with role expectations and brand standards.
- Serve as a regional brand steward, ensuring property communications, storytelling, activations, partnerships and collaborations align with Four Seasons brand standards, reinforce brand-led narratives and support regional and global business priorities.
- Lead the strategic direction and performance management of regional public relations agency partners, including establishing objectives and KPIs in collaboration with the Senior Vice President, Corporate Communications and Public Relations and the Vice President, Commercial, Americas, and holding agencies accountable for agreed deliverables and results.
- Partner closely with the Americas Commercial team and global Centres of Excellence to integrate public relations and corporate communications into regional commercial planning, identify synergies and advance shared priorities.
- Ensure regional communications strategies and campaigns reflect the distinct market dynamics, cultural considerations and audience needs across the Americas, informed by relevant research, insights and performance data.
- Lead communications strategy and provide ongoing counsel for new openings and conversions, working with property, regional and global stakeholders throughout the pre-opening, launch and post-opening phases.
- Develop and contribute to tools, policies, training and best practices that build communications capability across the region and enable property DPRMs to deliver effective strategies against defined objectives and KPIs.
- Develop and support regional public relations campaigns that create collective value for participating properties and advance broader brand and regional priorities.
- Provide strategic communications counsel and oversight for property partnerships and collaborations, working with relevant stakeholders to assess brand alignment, reputational considerations, storytelling potential and communications value.
- Support the development and execution of integrated regional campaigns, partnerships, promotions and media events, ensuring clear communications objectives, seamless cross-functional collaboration and alignment with brand standards.
- Represent Four Seasons and the Americas communications function at select regional and industry events, while cultivating strong relationships with priority media, influencers and other external stakeholders.
- Lead or support regional executive positioning and profile-building initiatives, where aligned with regional and global corporate communications priorities.
- Provide strategic counsel and support to properties on emerging issues and crisis communications, working in close collaboration with Global Corporate Communications, Legal, Operations and other relevant stakeholders.
- Establish and support regional communications measurement and reporting frameworks, with accountability for driving Share of Voice and Prominence across the Americas, using performance insights to demonstrate impact, optimize activity and inform future strategies and investment.
- Partner with Marketing on relevant integrated campaigns and social media activity to ensure communications priorities, earned storytelling and reputational considerations are appropriately reflected.
This highly collaborative position requires exceptional communication and relationship-building skills. The individual must be a self-starter who is motivated and proactive in identifying gaps and opportunities and must be able to lead and engage with other internal and external team members who do not have a direct reporting relationship.
Key Activities
Lead regional communications programs, brand initiatives and events in partnership with the global Centre of Excellence
- Represent the Americas within the global Public Relations and Corporate Communications Centre of Excellence, bringing regional priorities and market insights forward while translating g