Senior Director, Creative Strategist & Content
Description
Job Description Summary
Lead the OU Creative Contents Community and serve as CCTM Content Lead , owning Coca-Cola TM’s end-to-end creative strategy and content development for Japan.
This role sets the vision, governance, process, and standards for all creative content across the organization, ensuring consistent, high-quality, and culturally relevant content, experiences, and engagements.
You will unify internal teams, agency partners, and cross-functional stakeholders into a single, high-performing Creative Contents Community that strengthens Coca-Cola’s brand equity and brand love, while driving habit building, W+ recruitment, and commercial impact.
Key Responsibilities
Creative Contents Community Leadership
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Lead and orchestrate the entire Creative Contents Community across JSK, acting as the single point of leadership for creative content excellence, alignment, and capability building
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Establish and own creative content vision, operating model, governance, processes, and standards to ensure consistency, quality, and efficiency across all touchpoints
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Serve as the CCTM Content Lead , with ultimate accountability for all CCTM content strategy, development, and delivery across channels and experiences
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Build a culture of collaboration, innovation, and creative excellence across internal teams, agencies, and external partners
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Build digital/marketing tech capability to generate tech enabled contents ( e.g. AI generated contents) for broader and customized target
Creative Strategy & Content Excellence
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Author the overall TM Creative and Content Strategy , ensuring strong alignment with business objectives , brand priorities, and global platforms
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Drive the development of best-in-class creative briefs across all pillars, ensuring clarity of insight, idea, role of content, and success metrics
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Ensure delivery of high-quality, insight-led content ecosystems , going beyond film to include digital-first, experience-led, and community-driven platforms
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Champion innovation in both what content is created and how it is created, leveraging data, technology, and new creative models
Consumer Insight, Data & Innovation
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Lead internal and agency teams in identifying deep consumer, cultural, and behavioral insights and translating them into compelling creative and communication strategies
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Drive the creation of experience- and digital-based ecosystems that collect, enrich, and activate 1PD , enabling long-term consumer relationships
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Identify and implement innovative ways to measure creative effectiveness , linking brand impact to behavioral and commercial outcomes
Agency & Partner Leadership
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Lead agency briefings and manage senior-level partnerships, building Japan and South Korea’s strongest, most collaborative creative ecosystem
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Ensure agencies operate as true extensions of the Creative Contents Community, consistently raising the creative bar and inspiring the broader System
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Collaborate with Global teams to adapt and elevate global platforms through strong JSK insights, delivering locally resonant communication that drives both Brand Love and Brand Value
Cultural Leadership & Ecosystem Building
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Lead the development of sustainable, ownable, long-term engagement platforms that drive efficient reach, recruitment, and frequency
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Collaborate with internal and external partners (e.g., Music, Fashion, Artists, Culture Makers) to embed Coca-Cola deeply and authentically into culture, strengthening leadership and relevance
People, Governance & Resource Management
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Lead, coach, and develop the next generation of creative leaders within the JSK Creative Team and broader Creative Contents Community (11 Team members)
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Own performance evaluation, capability building, and career development for the JSK Creative Team
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Hold ultimate responsibility for DME allocation related to content creation and agency fees, ensuring efficiency, effectiveness, and ROI
Skills:
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 29, 2026
Our Purpose and Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.