Senior Product Manager, Salesforce

POSITION SUMMARY

We are seeking a strategic Senior Salesforce Product Manager to drive the product vision, roadmap, and execution of our Salesforce platform initiatives while championing user-centric design and data-driven decision making. This role combines deep product management expertise with Salesforce platform knowledge, business analysis, and stakeholder management responsibilities. The ideal candidate will serve as both a product strategist and execution leader, ensuring our Salesforce solutions deliver maximum business value while driving user adoption and satisfaction across the organization.

PRIMARY RESPONSIBILITIES

Product Strategy & Roadmap Management (35%)

• Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives
• Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas
• Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements
• Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis
• Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction
• Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders
• Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment priorities

Requirements Management & Business Analysis (25%)

• Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users
• Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria
• Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value
• Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features
• Create and maintain detailed product specifications, wireframes, and process flow documentation
• Facilitate requirements validation sessions and user acceptance testing coordination
• Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycle

Stakeholder Management & Communication (20%)

• Serve as primary product liaison between business units, technical teams, and executive leadership
• Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes
• Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments
• Facilitate cross-functional collaboration between development, QA, operations, and business teams
• Lead product steering committee meetings and strategic planning sessions
• Build strong relationships with key business champions and power users to drive product advocacy
• Coordinate with external vendors and third-party solution providers for integrated product offerings

User Experience & Adoption (10%)

• Champion user-centric design principles and advocate for optimal user experience across all product touchpoints
• Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions
• Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints
• Design and implement user adoption strategies including training programs, change management, and support documentation
• Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities
• Lead user feedback collection initiatives and product advisory board sessions
• Develop user personas and journey mapping to guide product development priorities

Product Delivery & Performance (10%)

• Work closely with development teams using agile methodologies to ensure timely and quality product delivery
• Monitor product development progress, identify risks, and implement mitigation strategies to meet delivery commitments
• Coordinate product launches including rollout planning, communication strategies, and success measurement
• Analyze product performance data, user behavior analytics, and business impact metrics to inform future product decisions
• Manage product backlog grooming, sprint planning participation, and continuous improvement initiatives
• Oversee quality assurance processes and user acceptance testing for product releases
• Drive post-launch product optimization and iterative enhancement based on performance data and user feedback

QUALIFICATIONS

Required

• Bachelor's degree in Business Administration, Computer Science, Information Technology, or related field
• 8+ years of product management experience with at least 4 years focused on Salesforce or CRM platforms
• Strong background in Service Cloud, Sales Cloud, or other core Salesforce product areas
• Proven experience in requirements gathering, business analysis, and stakeholder management
• Experience with agile product development methodologies and cross-functional team collaboration
• Excellent analytical skills with experience in data-driven product decision making
• Outstanding communication and presentation skills for executive and technical audiences
• Experience with product analytics tools and performance measurement frameworks

Preferred

• Master's degree in Business Administration (MBA) or related advanced degree
• Salesforce certifications including Platform App Builder, Administrator, or Product Specific Consultant certifications
• Product Management certification (CPM, AIPMM) or equivalent professional credential
• Previous experience in consulting, client-facing, or customer success roles
• Background in user experience design, market research, or business intelligence
• Experience with Salesforce ecosystem tools including AppExchange, Lightning Platform, and integration technologies
• Knowledge of emerging technologies and their application to Salesforce platform evolution

KNOWLEDGE, SKILLS, AND ABILITIES

Product Management Expertise

• Deep understanding of product management principles including product discovery, validation, and go-to-market strategies
• Strong analytical and problem-solving skills with ability to synthesize complex business requirements into actionable product features
• Experience with product roadmapping, prioritization frameworks (RICE, Value vs. Effort), and backlog management
• Knowledge of user-centered design principles, usability best practices, and customer journey optimization
• Ability to balance competing priorities and make data-driven decisions in fast-paced, resource-constrained environments
• Understanding of product lifecycle management from concept through retirement

Salesforce Platform Knowledge

• Comprehensive understanding of Salesforce platform capabilities including declarative development, custom objects, and workflow automation
• Knowledge of Salesforce integration patterns, APIs, and third-party application ecosystem
• Understanding of Salesforce data model, security framework, and scalability considerations
• Familiarity with Salesforce release cycles, feature development process, and platform roadmap
• Experience with Salesforce reporting, dashboards, and analytics for product performance measurement
• Knowledge of Salesforce best practices for user adoption, change management, and organizational transformation

Business Analysis and Communication

• Excellent requirements elicitation skills including stakeholder interviews, workshops, and process analysis
• Strong documentation skills for creating user stories, acceptance criteria, and functional specifications
• Ability to translate technical concepts for business audiences and business needs for technical teams
• Experience in process improvement, workflow optimization,