GTM Associate, Events & Partnerships

Job Responsibilities:

1. What you'll own in the first 90 days

Days 1–30 · Run the room

• Take over production on two to three live events: venue, vendors, run of show, check-in, teardown.

• Own the invite funnel across Luma, Partiful, LinkedIn and community groups. Hit a registration target and a show-rate target, and report both against the plan.

• Build the attendee capture loop so every person who walks in ends up in the CRM with a note the BD team can act on.

Days 31–60 · Close the sponsors

• Own the sponsor package end to end: build the pitch, source the target list, run the outreach, negotiate the tier, collect signing details, and track the invoice to paid.

• Bring in co-hosts. We partner with AI companies on hackathons, workshops and mixers, and the co-host relationship is yours to source and run.

• Get event cost to net neutral or better through sponsorship.

Days 61–90 · Make it a system

• Publish the event playbook: theme calendar, target guest profile per theme, sponsor tiers with pricing, vendor list with real quotes, and the post-event follow-up sequence.

• Stand up the content layer around events: founder interviews, clips, recaps and social posts that make the next event easier to fill.

• Hand BD a clean list of sourced meetings with attribution back to the event that produced them.

MUST-HAVE EXPERIENCE

• 1 to 3 years running events, field marketing, community or partnerships. Student clubs, conference volunteering and side-project meetups count if you can show the numbers.

• You have personally asked a company for sponsorship money and gotten a yes. Tell us the number.

• You have run an event with a real budget and real vendors: quotes, negotiation, contracts, invoices.

• Clear written English. You will be writing sponsor pitches, event pages and social copy that go out under our name.

• You live in San Francisco and want to be onsite. This job happens in rooms.

• Comfort with the operational stack: CRM hygiene, Luma or Partiful, spreadsheets that reconcile, follow-ups that actually go out.

NICE TO HAVE

• An existing network in the SF AI scene: founders, VC platform teams, accelerator communities, other event organizers.

• Working Mandarin. Part of our team and several of our partners operate in Chinese.

• Experience with paid media, performance marketing or adtech. You will be selling to marketers.

• Content production chops: shooting on a phone, cutting clips, running a podcast series, growing a brand account.

• You have grown a community from zero.

Who You Are

• Hands-On Executor: 3–5 years in growth/performance marketing at a SaaS or consumer tech company.

• Multi-Cap Player: Able to wear multiple hats across paid, lifecycle, and affiliate ops, stepping in where needed to keep campaigns moving fast.

• Startup-Ready: Thrive in a high-growth environment, able to move at rocket speed while delivering high-quality execution.

• Performance-Driven: Experience running paid campaigns with a focus on driving free → paid conversions.

• Lifecycle Marketer: Skilled at campaign setup/ops, with ability to work closely with leadership on lifecycle strategy.

• Affiliate Know-How: Exposure to affiliate/referral marketing platforms (Rewardful or similar).

• Data-Informed: Skilled at pulling insights from GA4, Amplitude, or similar tools.