Director, Revenue Marketing
Description
Director of Revenue Marketing
PayTrace - Remote
PayTrace by North - Payment and ACH processing, virtual terminals, and more. The B2B payments expert transforming financial and accounting processes to future-proof your business. With advanced payment automation solutions and a user-friendly API, we help B2B companies become more efficient, successful, and profitable.
The Director of Revenue Marketing and AI Growth leads the organization's go-to-market strategy to accelerate scalable and predictable revenue growth. This role designs the integration of demand generation, advanced analytics, and AI-powered enablement across direct sales and partner channels. The position drives cross-functional collaboration to optimize the customer journey and maximize operational marketing efficiency. Ultimately, this leader establishes marketing as a measurable, data-driven engine for enterprise pipeline development.
What you'll do
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Owns corporate revenue marketing strategy with direct accountability for qualified pipeline, customer acquisition, and commercial growth.
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Designs and executes integrated demand generation and account-based marketing (ABM) programs across direct sales and strategic vertical channels.
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Leads the AI revenue enablement roadmap to automate repetitive workflows and deploy AI capabilities across the entire customer journey.
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Develops scalable partner marketing initiatives and collaborates with channel leadership to drive measurable, partner-sourced revenue.
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Partners with Sales and Revenue Operations to align cross-functional growth initiatives and support sales enablement through targeted content and buyer insights.
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Establishes measurable KPIs and attribution tracking across the buyer journey to continuously optimize marketing spend efficiency.
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Owns the evaluation and evolution of the core marketing technology ecosystem to ensure data quality, robust reporting, and commercial system integration.
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Builds, mentors, and develops a high-performing marketing organization focused on clear strategic priorities and measurable business outcomes.
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Fosters an organizational culture centered on responsible AI adoption, continuous learning, and rapid marketing experimentation.
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Formulates annual marketing strategies, budgets, and investment priorities to deliver data-backed growth recommendations to executive leadership.
We are seeking a Marketing professional who
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Thinks like a revenue executive—not simply a marketing leader.
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Embraces AI as a transformational business capability rather than a productivity tool.
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Combines strategic vision with hands-on execution.
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Uses data to drive decisions and continuous optimization.
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Challenges conventional thinking and embraces experimentation.
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Operates with urgency, curiosity, and accountability.
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Builds collaborative relationships across Sales, Product, Customer Success, Finance, and Executive Leadership.
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Inspires teams through innovation, transparency, and measurable results.
What we need from you
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5+ years of progressive B2B payments marketing experience with demonstrated revenue accountability.
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Minimum 3 years leading high performing marketing organizations.
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Proven success building measurable demand generation programs that drive qualified pipeline and revenue growth.
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Experience supporting both direct sales and partner/channel organizations.
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Strong understanding of revenue operations, marketing analytics, attribution, funnel optimization, and commercial performance measurement.
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Demonstrated experience implementing AI-powered marketing technologies and automation platforms.
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Experience within SaaS, FinTech, Payments, Technology, IT Services,Cybersecurity, Telecommunications, or other complex B2B markets. (Preferred)
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Experience building Account-Based Marketing programs. (Preferred)
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Experience working alongside Revenue Operations organizations. (Preferred)
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Familiarity with CRM, marketing automation, AI platforms, customer intelligence tools, and modern GTM technology ecosystems.(Preferred)
Salary Range: $130,000-$175,000
Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process
What we offer:
We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:
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Medical, Dental, & Vision Coverage
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Flexible Paid Time Off
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401(k) + Match
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Education Assistance
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Paid Maternity & Paternity Leave
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Mental Health Support & Well-Being Program
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Company-funded Lifestyle Spending Account
At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal-opportunity employer.
To learn more about North and our family of companies, visit our website: https://www.north.com/company/about/our-companies-brands